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Author : Norhasyima Rahmad Sukor
Publisher :
Page : 302 pages
File Size : 35,3 MB
Release : 2008
Category : Automobiles
ISBN :
Author : Mohd Hanif Abdul Ghani
Publisher :
Page : 178 pages
File Size : 30,89 MB
Release : 2006
Category : Automobiles
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Author : Arridina Susan Silitonga
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Page : 336 pages
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Category : Automobiles
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Author : Aizura Awang Bakar
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Page : 394 pages
File Size : 30,5 MB
Release : 2010
Category : Automobiles
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Author : Liaquat Ali Memon
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Page : 368 pages
File Size : 32,90 MB
Release : 2007
Category : Automobiles
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Author :
Publisher :
Page : 358 pages
File Size : 20,33 MB
Release : 2011
Category : Automobiles
ISBN :
Author : United States. Environmental Protection Agency. Office of Transportation and Air Quality. Assessment and Standards Division
Publisher :
Page : 171 pages
File Size : 23,6 MB
Release : 2006
Category : Automobiles
ISBN :
Author :
Publisher :
Page : 165 pages
File Size : 34,64 MB
Release : 2006
Category : Automobiles
ISBN :
Author :
Publisher :
Page : 165 pages
File Size : 28,83 MB
Release : 1975
Category :
ISBN :
Author : Cristiano Codagnone
Publisher :
Page : 134 pages
File Size : 35,85 MB
Release : 2016
Category :
ISBN :
This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included measures of willingness to pay and comprehension. Labels focusing on fuel economy or running costs are better understood, and influence choice about money-related eco-friendly behaviour. We suggest that this effect comes through mental accounting of fuel economy. In the absence of a cost saving frame, we do not find a similar effect of information on CO2 emissions and eco-friendliness. Labels do not perform as well as promotional materials. Being embedded into a setting, which is designed to capture the attention, the latter are more effective. We found also that large and expensive cars tend to be undervalued once fuel economy is highlighted.