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Author : Charles R. Acland Publisher : Duke University Press Page : 324 pages File Size : 47,61 MB Release : 2012-01-02 Category : Business & Economics ISBN : 0822349191
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination.
Whether you are a seasoned Objective-C developer or new to the Xcode platform, Swift Essentials will provide you with all you need to know to get started with the language. Prior experience with iOS development is not necessary, but will be helpful to get the most out of the book.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Through the authors' carefully constructed explanations and examples, you will develop an understanding of Swift grammar and the elements of effective Swift style. This book is written for Swift 3.0 and will also show you how to navigate Xcode 8 and get the most out of Apple's documentation. Throughout the book, the authors share their insights into Swift to ensure that you understand the hows and whys of Swift and can put that understanding to use in different contexts. After working through the book, you will have the knowledge and confidence to develop your own solutions to a wide range of programming challenges using Swift.
Apple Watch is the sort of science-fiction gadget that people used to dream about as kids. What kinds of apps do you envision for this new device? If you’re comfortable using OS X, Xcode, and iOS—and familiar with Swift—this concise book shows you the basics of building your own apps for this wrist-mounted computer with Apple’s WatchKit framework. You’ll learn what an Apple Watch is, what it isn’t, and how and why people might interact with apps you build for it. This practical guide also examines the type of apps most suitable for this device, and shows you how to be a good citizen in the iOS/Watch ecosystem. Learn the Watch app lifecycle, and understand how these apps interact with the user’s iPhone Build a Watch app and its iOS counterpart by adding controls, working with multiple screens, and sharing data Design a simple glance, the non-interactive Watch component that provides quick-look information Add functionality to the notification system, including actionable items, and display them on the Watch face Design and build complications, Watch-face gadgets that can display quick snapshots of information, including future events with Time Travel
This edition presents Jonathan Swift's most important Irish writings in both prose and verse, together with an introduction, head notes and annotations that shed new light on the full context and significance of each piece. Familiar works such as "Gulliver's Travels" and "A Tale of a Tub" acquire new and deeper meanings when considered within the Irish frameworks presented in the edition. Differing in noteworthy ways from the more traditional, canonical, Anglocentric picture conveyed by other published volumes, the Swift that emerges from these pages is a brilliant polemicist, popular satirist, political agitator, playful versifier, tormented Jeremiah, and Irish patriot.
Chimney Swifts, birds that nest and roost in chimneys, have been historically abundant in North America. But by the late 1980s, the number of swifts migrating to North America from the Amazon River Basin had declined. A growing number of people across North America are now constructing nesting towers and conducting Chimney Swift conservation projects in their own communities. With Chimney Swift Towers, concerned bird conservationists have a step-by-step guide to help them create more habitat for these beneficial, insect-eating birds. Chimney Swift experts Paul and Georgean Kyle give directions for building freestanding wooden towers, wooden kiosk towers, masonry towers, and other structures. Included are - design basics, - lists of materials needed, - useful diagrams and photographs, - and detailed instructions on site preparation, tower construction, installation, and maintenance. Anyone with basic woodworking or masonry skills and an interest in wildlife conservation will find this publication helpful. That includes do-it-yourselfers, homeowners involved in creating backyard habitat for wildlife, landscape and structural architects, park and wildscape managers, wildlife management area professionals, nature centers, garden centers, scout troops, and other civic organizations in search of community service projects.
These kitchen-tested recipes, reflecting the savory dishes for which the Deep South is noted, will have strong appeal for the sophisticated cook and the beginner as well. Collected and refined during the author's long career as a Louisiana State University home demonstration agent, these more than 700 recipes will provide the basis for countless hours of cooking and dining pleasure. Included are sections dealing with the preparation of gumbos and soups, breads, poultry, meats, seafood, rice, vegetables, salads, pastries, candies, jellies, jams, and preserves. Also presented are the author's special salad secrets, a complete section on the preparation of party foods, and surefire instructions on how to brew a perfect pot of coffee.
"A collaborative critical analysis of a work of digital literature, this book models how scholars can and need to weave together multiple methodologies from the digital humanities in order to effectively analyze born-digital electronic literature"--
An examination of how artists have combined performance and moving image for decades, anticipating our changing relation to images in the internet era. In Performing Image, Isobel Harbison examines how artists have combined performance and moving image in their work since the 1960s, and how this work anticipates our changing relations to images since the advent of smart phones and the spread of online prosumerism. Over this period, artists have used a variety of DIY modes of self-imaging and circulation—from home video to social media—suggesting how and why Western subjects might seek alternative platforms for self-expression and self-representation. In the course of her argument, Harbison offers close analyses of works by such artists as Robert Rauschenberg, Yvonne Rainer, Mark Leckey, Wu Tsang, and Martine Syms. Harbison argues that while we produce images, images also produce us—those that we take and share, those that we see and assimilate through mass media and social media, those that we encounter in museums and galleries. Although all the artists she examines express their relation to images uniquely, they also offer a vantage point on today's productive-consumptive image circuits in which billions of us are caught. This unregulated, all-encompassing image performativity, Harbison writes, puts us to work, for free, in the service of global corporate expansion. Harbison offers a three-part interpretive framework for understanding this new proximity to images as it is negotiated by these artworks, a detailed outline of a set of connected practices—and a declaration of the value of art in an economy of attention and a crisis of representation.