[PDF] Strategic Marketing Analysis Of Walt Disneys Parks And Resorts eBook

Author : Isabelle Köhler
Publisher : GRIN Verlag
Page : 33 pages
File Size : 14,42 MB
Release : 2014-04-04
Category : Business & Economics
ISBN : 3656630569

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Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like ‘The Lion King’ or ‘Disney on Ice’. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for the year 2013 increased 8% to $3.38 (The Walt Disney Company, 2013c, p.1). Its profits amount to $5.6 billion and the market cap is $103.96 billion which makes the company very valuable. At the moment Disney has approximately 166,000 employees around the world (Forbes, 2013). The parks and resorts segment was one of the main growth drivers in 2013: they contributed more than 31% ($14.1 billion) to the overall company revenues and 21% to the segment operating income. (...) Therefore, the parks and resorts play a very important role in the company's brand portfolio. The paper will therefore focus on this business segment.

Author : Isabelle Kohler
Publisher :
Page : 36 pages
File Size : 17,29 MB
Release : 2014-04
Category :
ISBN : 9783656630555

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Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions - the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like 'The Lion King' or 'Disney on Ice'. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for t

Author : Paul Petersen
Publisher : GRIN Verlag
Page : 26 pages
File Size : 26,17 MB
Release : 2018-04-05
Category : Business & Economics
ISBN : 3668678820

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Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, Cologne Business School Köln, language: English, abstract: The Walt Disney Company is one of the biggest entertainment and media conglomerates around the world. The primary driver of the company's business success is the wide range of entertainment experiences that Disney delivers through its five major business segments. Multiple channels like television, music, film, parks or toy stores are important parts of the merchandising and distribution activities that bring value to the company as a component of the total revenue machinery. Disney's growth strategy follows international expansion activities including investments in new business, companies or business and product lines. The paper begins with an overview about the Walt Disney Company and its principal financial and management information. Afterwards there will be a brief outline about Disney's business segments, target groups and markets that the company is currently operating in. Particularly interesting is the huge network of cross-branding partners that allows Disney to communicate its content marketing messages directly to the target groups. Subsequently there are detailed information about the current market share in Disney's different business segments compared to its competitors in the respective industry. The paper also reveals a study that ranked Disney according to its popularity and reputation around the world. Then there are some information about the founder of Disney and how he established the company from a startup to a recognized global company. In the main part there will be a description and explanation of the company's revenue model and afterwards a SWOT analysis that exhibits in detail which strengths, possibilities, weaknesses and threats the company is facing right now. Finally the paper reveals some solutions on how Disney could approach its weaknesses and threats and entails some suggestions on how to refine the current strategy of Disney. At the end there will be an evaluation of Disney's business model and its potential concerning its competitiveness within the industry.

Author :
Publisher : GRIN Verlag
Page : 23 pages
File Size : 15,46 MB
Release : 2016-02-17
Category : Business & Economics
ISBN : 3668153922

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Case Study from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of the Americas Puebla, language: English, abstract: The following paper is an analysis about Walt Disney. It is an investigation about the business model of the Walt Disney company and its objective is to turn out the characteristics in terms of values and strategies, which made the company to that what it is today- one of the most successful companies and well-known brands in the world. In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney’s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.

Author : Jan-Benedict Steenkamp
Publisher : Springer
Page : 331 pages
File Size : 29,88 MB
Release : 2017-01-03
Category : Business & Economics
ISBN : 1349949949

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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Author : Lorraine Santoli
Publisher :
Page : 184 pages
File Size : 25,46 MB
Release : 2015-07-07
Category : Brand name products
ISBN : 9781941500484

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The Secrets of Disney's Success Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy. In Inside the Disney Marketing Machine, Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include: Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendance Carrying out Eisner's directive to bring synergy to every division in the company Creating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parks Collaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on top Come inside the world's most powerful marketing machine and see how Disney really makes its magic!

Author : Johnny Ch LOK
Publisher :
Page : 68 pages
File Size : 20,30 MB
Release : 2018-11-19
Category :
ISBN : 9781731561947

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Preface This book research two question:(1)Why does knowledge management strategylead theme park entertainment industry in success?(2)What are the difference between knowledge management strategy and marketing strategy to theme park entertainment industry?I write this book concerns to explain how Walt Disney theme entertainment park which how applies space toursim knowledge management strategy be applied to space tourism concept to be applied to Disney to raise attraction. Can Disney apply 4 P marketing strategy to achieve space entertainment tourism to attract visitors? This book will explain this 4 P concept to let readers know or learn clearly.I shall explain why Walt Disney theme entertainment park knowledge management strategy can be similar to space tourism strategy to be applied to these both businesses to raise attraction to global visitors to enjoy their entertainment. How can Disney bring space tourism knowledge management strategy to attract more visitors more easily.This book consists three chapters. The first chapter explains why and how to apply space tourism knowledge management concept to raise Disney attraction. The second chapter explains why Disney knowledge management strategy ought be chose to be similar to space tourism business. The final chapter concerns what Disney background was and indicated what factors caused Walt Disney strategic and human resource problems as well as explained how it applied traditional Knowledge management strategy to solve this challenges as well as explains why it is better nowadays Disney applies space toursim strategy.This book is suitable to any reader who have interest to know why Disney and space business knowledge management strategies are similar to achieve Disney space tourism entertainment experience business successfully. For this research, I shall indicate my opinions to explain why Disney won't operate its business successfully in the beginning, due to it did not choose to apply knowledge management strategy of space travel similar business . Finally, I shall give evidences to predict why Disney needs to apply space travel knowledge mangement strategy to attract its visitors. However, it is my personal opinions, it won't represent Disney's success or fail. It has many different methods to let Disney to raise visitor numbers.

Author : Robert M. Grant
Publisher : John Wiley & Sons
Page : 776 pages
File Size : 49,6 MB
Release : 2016-01-05
Category : Business & Economics
ISBN : 1119120845

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A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.

Author : Anthony M Caselnova
Publisher : Anthony M Caselnova
Page : 162 pages
File Size : 23,38 MB
Release : 2020-04-25
Category : Travel
ISBN : 1941500609

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How much pixie dust is there at Walt Disney World, anyway? Can you count it? Nope. But there are many things at Disney World you can count, and Tony Caselnova has counted and measured and calculated and quantified them all. You'll learn things about the Disney World theme parks and resorts that you never knew before—and that you never thought to ask. Think you know Space Mountain? Tony knows the length of the tracks, the speed of the rockets, how many guests can ride per hour, how much of the ride is below ground, the weight of the concrete beams that support the mountain, and much, much more to amaze and edify any Disney fan (and especially the ones who think they know it all). And that's just Space Mountain. Every Disney World theme park, resort, attraction, and show is "enumerated" in the book, as well as Disney dining, Disney transportation, Disney recreation, and Disney water parks. You'll even find out how much Disney pays in taxes! Disney by the Numbers: a unique look at your favorite theme park!

Author : Salvador Anton Clavé
Publisher : CABI
Page : 481 pages
File Size : 28,37 MB
Release : 2007
Category : Business & Economics
ISBN : 1845932080

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Since the 1980s, the theme park industry has developed into a global phenomenon, with everything from large, worldwide theme parks to countless smaller ventures. From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. Illustrated throughout by worldwide case studies, empirical data and practical examples, the book portrays the impacts of theme park as global competitive actors, agents of global development and cultural symbols, particularly in the context of their role in the developing experience economy. In conclusion, this book is a practical guide to the planning and development of theme parks.