[PDF] Strategic Market Management eBook

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 406 pages
File Size : 20,76 MB
Release : 2017-09-18
Category : Business & Economics
ISBN : 1119392209

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Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Author : Alexander Chernev
Publisher :
Page : 283 pages
File Size : 21,77 MB
Release : 2009
Category : Marketing
ISBN : 9780982512630

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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Author : Richard M.S. Wilson
Publisher : Routledge
Page : 884 pages
File Size : 48,30 MB
Release : 2012-08-06
Category : Business & Economics
ISBN : 1136362517

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 35,76 MB
Release : 2010
Category : Business & Economics
ISBN : 0470689757

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Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 21,91 MB
Release : 2008
Category : Business & Economics
ISBN :

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Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

Author : Douglas West
Publisher : Oxford University Press, USA
Page : 613 pages
File Size : 28,18 MB
Release : 2010-03-25
Category : Business & Economics
ISBN : 0199556601

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
Page : 589 pages
File Size : 45,58 MB
Release : 2016-12-22
Category : Business & Economics
ISBN : 1786357453

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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Author : Mark E. Parry
Publisher : McGraw Hill Professional
Page : 292 pages
File Size : 25,68 MB
Release : 2005
Category : Business & Economics
ISBN : 9780071450935

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Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.

Author : Sood, Tulika
Publisher : IGI Global
Page : 415 pages
File Size : 24,16 MB
Release : 2017-03-20
Category : Business & Economics
ISBN : 1522524762

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Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Author : Alexander Chernev
Publisher : Cerebellum Press
Page : 639 pages
File Size : 40,40 MB
Release : 2019-01-01
Category : Business & Economics
ISBN :

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Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.