Stories Sell Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Stories Sell book. This book definitely worth reading, it is an incredibly well-written.
"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: • The three elements of a winning story: stakes, suspense, and surprise • Finding the right narrative structure (and why beginning at the beginning isn’t always the best method) • The power of being vulnerable: how admitting your mistakes can build rapport with audiences • When and how to use humor • Zigging while others zag: making yourself stand out from competitors Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. You'll learn stories to help you: Establish rapport and trust Present challenging insights Differentiate your solution Share your company values Unstick negotiation stand-offs Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
A must-have book for any new writer and a welcome addition to the library of established writers who are hoping to ‘up their game’. Have you ever wondered why your short stories are rejected? What is the secret of selling your work? How do you make sure your characters are memorable, your plots realistic and your twists both satisfying and unpredictable? Della Galton answers these and many more questions using a format that will already be familiar to writers: What? Why? When? How? Where? and Who? The Author Della Galton has been selling short stories for twenty years. She sells between 90 and 100 short stories a year to markets in the UK and abroad. She also teaches creative writing and is a popular speaker at writers’ conferences across the UK. Dozens of her students have achieved success in the very competitive field of magazine fiction. Della is also the author of two published novels, Passing Shadows and Helter Skelter.
Author : Linda M. James Publisher : John Hunt Publishing Page : 211 pages File Size : 30,60 MB Release : 2011-12-09 Category : Language Arts & Disciplines ISBN : 1780993625
How to create characters who are more real than your family and friends? How to make these characters speak with their own dialogue, not yours? How to create vivid locations that readers can actually see? How to create such intriguing plots that readers are desperate to carry on reading? How to be really creative with words? You don’t? Then you need to buy this invaluable book. It will not only teach you fascinating story-telling techniques, but how to market your polished short stories once they are written so that they sell worldwide!
Short stories amaze writers with their money-making opportunities and money. Writers love short stories for their benefits, and short stories are so much fun. This great insightful book based on practice, listening to professionals and personal experiences, you’ll learn how to improve your short story writing, why short stories are amazing and why they’re great for money-making opportunities. If you want to investigate the amazing world of short stories. You NEED this book. BUY NOW!
From the Hugo Award-winning hosts of the Writing Excuses writing advice show comes a collection of all-new stories of the fantastic, with beautiful illustrations and a behind-the-scenes look at each story’s creation. Brandon Sanderson’s “Sixth of the Dusk,” set in his Cosmere universe shared by the Mistborn books and the #1 New York Times bestselling Stormlight Archive, showcases a society on the brink of technological change. On the deadly island of Patji, where predators can sense the thoughts of their prey, a lone trapper discovers that the island is not the only thing out to kill him. Mary Robinette Kowal’s “A Fire in the Heavens” is a powerful tale of a refugee seeking to the near-mythical homeland her oppressed people left centuries ago. When Katin discovers the role the “eternal moon” occupies in the Center Kingdom, and the nature of the society under its constant light, she may find enemies and friends in unexpected places. Dan Wells’s “I.E.Demon” features an Afghanistan field test of a piece of technology that is supposed to handle improvised explosive devices. Or so the engineers have told the EOD team that will be testing it; exactly what it does and how it does it are need-to-know, and the grunts don’t need to know. Until suddenly the need arises. Howard Tayler’s “An Honest Death” stars the security team for the CEO of a biotech firm about to release the cure for old age. When an intruder appears and then vanishes from the CEO’s office, the bodyguards must discover why he is lying to them about his reason for pressing the panic button. For years the hosts of Writing Excuses have been offering tips on brainstorming, drafting, workshopping, and revision, and now they offer an exhaustive look at the entire process. Not only does Shadows Beneath have four beautifully illustrated fantastic works of fiction, but it also includes transcripts of brainstorming and workshopping sessions, early drafts of the stories, essays about the stories’ creation, and details of all the edits made between the first and final drafts. Come for the stories by award-winning authors; stay for the peek behind the creative curtain.
It all starts with a newspaper article depiciting an unthinkable crime in a local community. From these headlines, a skilled writer can weave a full-length book - developing the characters, determining the motives, reporting on the judgment. That writer could be you. If you're fascinated by unusual crime stories; if you want to know how to determine which stories have book potential; if you want to learn how to ferret out the details, the motives, and the psychological dramas that make up these crimes, this book is for you. Gary Provost, author of several true crime books and numerous other titles walks you through the process of writing a true crime story.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.