[PDF] Social Media Campaigning In Europe eBook

Author : Darren G. Lilleker
Publisher : Routledge
Page : 139 pages
File Size : 17,86 MB
Release : 2020-06-04
Category : Political Science
ISBN : 0429591454

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Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

Author : Jörg Haßler
Publisher : Springer Nature
Page : 331 pages
File Size : 34,46 MB
Release : 2021
Category : Comparative politics
ISBN : 3030738515

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This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

Author : Mauro Barisione
Publisher : Springer
Page : 324 pages
File Size : 31,39 MB
Release : 2017-07-19
Category : Social Science
ISBN : 1137598905

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This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process. Throughout the collection, the contributors test the hypothesis that the internet and social media are promoting a structural transformation of European public spheres which goes well beyond previously known processes of mediatisation of EU politics. This transformation addresses more fundamental challenges in terms of changing power relations, through processes of active citizen empowerment and exertion of digitally networked counter-power by civil society, news media, and political actors, as well as rising contestation of representative legitimacy of the EU institutions. Social Media and European Politics offers a comprehensive approach to the analysis of political agency and social media in European Union politics, by bringing together scholarly works from the fields of public sphere theory, digital media, political networks, journalism studies, euroscepticism, political activism and social movements, political parties and election campaigning, public opinion and audience studies.

Author : Paweł Surowiec
Publisher : Routledge
Page : 244 pages
File Size : 24,6 MB
Release : 2017-09-05
Category : Social Science
ISBN : 1317328035

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Social media are increasingly revolutionising the ways in which political communication works, and their importance for engaging citizens in politics and public affairs is well understood by political actors. This book surveys current developments in social media and politics in a range of Central and Eastern European countries, including Ukraine and Russia. It explores the process of adoption of social media by politicians, journalists and civic activists, examines the impact of the different social and cultural backgrounds of the countries studied, and discusses specific political situations, such as the 2012 protests in Moscow and the 2014 EuroMaidan events in Ukraine, where social media played an important role. The book concludes by addressing how the relationship between social media and politics is likely to develop and how it might affect the still relatively new democracies in the region.

Author : Otto Eibl
Publisher : Springer Nature
Page : 431 pages
File Size : 44,23 MB
Release : 2019-10-15
Category : Social Science
ISBN : 3030276937

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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Author : Lucia Vesnic-Alujevic
Publisher : Wilfried Martens Centre for European Studies
Page : 42 pages
File Size : 21,41 MB
Release : 2013-11-06
Category : Political Science
ISBN : 2930632232

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Download PDF for free from: http://martenscentre.eu/publications/members-european-parliament-online-use-social-media-political-marketing The appearance of political marketing and campaigning on social media is a relatively new phenomenon, whose major advantages are seen in the rapid transportation of information through the Internet and the possibilities for large numbers of people to connect. This is especially significant for politics on the EU level, which embraces an electoral body of 375 million citizens. Despite the fact that not everyone uses the Internet in Europe, the percentage of those who do is considered to be high enough for its application in politics. In the context of the European Parliament and the constant fall in voter turnout, but also the growing use of Internet in the society, especially electoral campaigns, the goal of this paper is to examine the connection between European politics, Members of the European Parliament and the use of social media, and to give suggestions on how the use of social media in political marketing could be further advanced.

Author : Gunn Sara Enli
Publisher : Routledge
Page : 188 pages
File Size : 48,39 MB
Release : 2017-10-02
Category : Social Science
ISBN : 1317397169

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This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

Author : Gunn Enli
Publisher : Routledge
Page : 209 pages
File Size : 35,35 MB
Release : 2017-10-02
Category : Social Science
ISBN : 1317397177

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This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

Author : Yves-Marie Doublet
Publisher : Council of Europe
Page : 48 pages
File Size : 14,16 MB
Release : 2019-10-03
Category : Political Science
ISBN : 9287189889

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Fighting back against fake news – how does it interfere in democratic processes, particulary elections? Since summer 2016, “fake news” has denoted the deliberate, viral spreading of false information on the internet and social media with the intention, for example, of discrediting a political party, tarnishing someone’s reputation or casting doubt on scientific truth. This practice, which hinders citizens in making informed decisions, has become very widespread. Its impact is especially significant not only because of how quickly fake news spreads, but also because identifying the authors of such campaigns and digital material is very difficult. This report attempts to provide responses to issues raised by this phenomenon, in particular during electoral campaigns, and offer proposals to shape a legal framework at European level.

Author : Susana Salgado
Publisher : Springer
Page : 186 pages
File Size : 25,4 MB
Release : 2018-12-07
Category : Political Science
ISBN : 3319985639

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This book analyses the coverage of elections that occurred between September 2015 and February 2016 in six European countries (Greece, Portugal, Poland, Croatia, Spain and Ireland). The sample examined includes all news stories published during the official electoral campaign in different types of media outlets: three newspapers per country covering centre-left and centre-right wing political leaning, as well as reference and tabloid papers; three main television news broadcasts covering commercial/private and public broadcast television channels; and three papers that are published only online, taking into account their levels of audience and importance within each national media and political system. The book also examines different connections to the EU and to the Euro Crisis. Questions such as the following guide the overall analysis: In what ways is news election coverage similar and different in these countries? Which issues are mostly covered by the news media and how? Are there patterns of election news coverage in these six European countries? This book is indispensable reading for researchers and students in the field of the media coverage of election campaigns, political communication and populism. Chapters 4 and 8 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.