[PDF] Smart Marketing Book Pb eBook

Author : Dan White
Publisher : Lid Publishing
Page : 0 pages
File Size : 40,69 MB
Release : 2020
Category : Marketing
ISBN : 9781912555765

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In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

Author : Jeff Slutsky
Publisher :
Page : 0 pages
File Size : 38,42 MB
Release : 1998
Category : Marketing
ISBN : 9781564143624

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A fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople, and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully solve problems, get customer commitment, and lead to an increase in sales.

Author : Larry Biederman
Publisher : Dorrance Publishing
Page : 82 pages
File Size : 14,51 MB
Release : 2018-12-08
Category : Business & Economics
ISBN : 1480988987

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SMART Marketing By: Larry Biederman When Larry Biederman joined Merrill Lynch in the 1960s he tried the standard sales tactics – and, like half of all financial advisors, was in danger of failing and quitting. But when he tweaked his process he ended up in the top 5% of brokers in his firm and went on to fifty years of a successful and fun career. In this book, Biederman explains his five marketing steps to enjoyably build and expand your financial advisory practice. From identifying prospects, developing a relationship, providing superior service, and more, each step comes with a clear explanation, scripts, case studies, and closing action steps for you to implement in your own business. Highlighting independent research and his personal experiences, Biederman shares proven advice for every financial advisor, no matter your experience level. You can earn your dream client’s investment business and build a career that provides success and fulfillment. Tired and boring sales tactics will get you tired and boring results – if you get any results at all. By using your own creativity and passion, you’ll not only have success, you’ll have fun. A brisk guide to working smarter, not harder, this book is key to your success.

Author : Teik P Oh
Publisher : Lulu.com
Page : 118 pages
File Size : 18,21 MB
Release : 2015-04-20
Category : Business & Economics
ISBN : 1312283629

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Companion to ""SMART Marketing - 7 Easy Steps to More Sales,"" this workbook sets out in workshop form, the seven steps of SMART Marketing. 1 Identify your REAL product 2 Identify your REAL customer 3 Match your market's requirements with your resources 4 Your selling price as a marketing factor 5 Identify your marketing activities most appropriate to your target market 6 Develop your action plan or campaign 7 Finalise, implement and monitor. This workbook provides worksheets for each exercise where you brainstorm and ""fill in the blanks."" These worksheets gather information, then uses this information to focus in on what really matters - the most bang for your marketing spend. At the end of the workshops, the worksheets can be compiled into your Marketing Plan and implemented. Clear instructions are provided at each step of the way as if you had a marketing consultant right beside you at every step.

Author : Richard D. Czerniawski
Publisher : BDN International
Page : 423 pages
File Size : 25,77 MB
Release : 2020-03-17
Category : Business & Economics
ISBN :

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Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Richard is at the very top of the list when it comes to people who can help someone understand how to be a great marketer.” Kurt Kane, EVP Chief Concept & Marketing Officer, at The Wendy’s Company “Richard reminds us vividly that marketing, now more than ever before, has a critical role to play in generating impact and lasting results.” - Didier Devaud, Vice President Global Marketing and Education iTero, Align Technology “AVOIDING CRITICAL MARKETING ERRORS is the de facto tool for all marketers to get smart(er) so they may elevate their business impact!” - Ben Cook, President, Acumen Learning “Experienced or not, this book will sharpen your saw and propel your ability to deliver results.” - Lisa Tollman, Executive Director, Amgen OVERVIEW: AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing may offend marketers who don’t recognize they can do much more with marketing, and it will probably disturb those who are satisfied with the status quo. Marketing is underutilized and losing its relevance. Ignorance of proven principles and failure to adopt best practices and quality processes is at the root of the decline of marketing’s role and relevance in the present era. This decline is exacerbated by marketers not being held accountable or accepting accountability for providing a clear line-of-sight in driving financial outcomes and growing healthy brands. That’s not smart. It’s dumb marketing! Yet, in today’s “age of abundance and sameness,” where generally acceptable quality (GAQ) rules, smart marketing is more essential than ever. This book, written by Richard Czerniawski, a veteran career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but further threaten marketing relevance and undermine brand potential. Importantly, it addresses what all marketers and their organizations need to do to achieve smart marketing, so it matters where it counts: in the marketplace. If you are one of those other marketers and senior managers who recognize they are, and/or marketing is, underutilized—regardless of the current level—and want to improve this situation, then this book will prove invaluable to you. If you are one of these marketers, you will not be offended by the content. Instead, it will provoke your thinking and assist you in your pursuit of achieving marketing excellence. More Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Any smart marketer should read this book – now!” Gilberto Dalesio, Chief Commercial Officer, SIFI “I can attest that Richard’s focus on genuine marketing excellence delivers the incremental sales impact, ROI and accountability that everyone in the organization should demand.” - Peter Valenti, Division President, Hologic “This is a no-nonsense book with practical advice and plenty of examples on doing smart marketing from a successful, veteran marketer.” Santosh Chaturvedi, VP, New Products Planning & Portfolio Strategy, Global Oncology, EMD Serono “This book will make you laugh at outrageous gaffes, wince in recognition of your own mistakes, learn how to avoid marketing traps, and most importantly, put your brand on a bullet train headed straight for brand loyalty.” Robin Shapiro, Global President, TBWA/WORLDHEALTH

Author : Teik P Oh
Publisher : Lulu.com
Page : 158 pages
File Size : 34,37 MB
Release : 2015-04-19
Category : Business & Economics
ISBN : 1326249371

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Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results. Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable. Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.