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The Truth About HTML5 is for web designers, web developers, and front-end coders who want to get up to speed with HTML5. The book isn't afraid to point out what everyone gets wrong about HTML5's new markup, so you don’t make the same mistakes. It will show you what rocks in HTML5 today and what the future holds. Marking up a basic web page shouldn't be a quasi-religious exercise where the high priests of HTML5 must be consulted for their interpretation of the holy texts (the HTML5 spec). Don’t waste hours trawling through confusing, poorly researched, and often flat-out wrong information on the Internet. Get the truth on HTML5's markup here. You'll also find out about HTML5's new microdata standard that's being used on major websites, such as eBay and IMDB, right now, and get the low-down on the Canvas object and what it can and can't do for you. The book also covers how HTML5 affects CMSs and web apps, what HTML5 means for mobile, and what the future holds. HTML5 isn't one big blob of technology that will be "finished" at some point in the future. It’s a grab bag of cool stuff, much of which has been around for years. Learn what’s well supported and ready to go today. Now that the initial wave of hype is over, it's time to learn the truth about HTML5.
Chapter 1 - What Is Search Engine Optimization?Search Engine Optimization (SEO) is used in all aspects of web marketing. You need tounderstand as much as you can about how SEO works in order to get the propermarketing of your website online.When you use SEO in all of your content - both text and visual, you can draw moretraffic to your site. In order to understand how to use SEO, you need to know whypeople use this type of marketing and rely on it so heavily in order to get the desiredtraffic to their website. SEO is what gets a website noticed in the search engines.So what exactly is SEO? This sets up your text, photos and videos so that they are easyto find when someone is searching for them using the various search engines online.While it is often said that Google relies more on SEO content than Yahoo, which reliesmore on link building, the truth of the matter is that in order for a website to bediscovered online, it must come up in the search engine.For example, if you have a website that sells cooking appliances, you will want to makesure that you structure your site so that others who may be looking for the products yousell will be able to find it online. Those who are looking online for what you have to sellmay do it in a number of different ways, although the easiest way for someone to findsomething online is to use the search engines. Most of the traffic to your website willcome from search engine optimization.You need to know which keywords will work for your website. These are the words orphrases that people will put into the search engine bars to receive the search engineresults pages. Many people today are putting in longer phrases into the search engines tonarrow down their search.There are tools that the website owner can use to investigate the best keywords for theirwebsite, based on what they sell and what words potential customers are likely to pluginto the search bars that will lead them to the site. In order to succeed at this, a websiteowner must not only know the concept of SEO, but also much about the target market,which is those who are most likely to purchase the products on the website.If you are just starting out your website, or if you have a website up and running already,you need to know how to use search engine optimization in all facets of your marketing.While there are other ways to market your website and products without using SEO, thefact of the matter is that 60 percent of all traffic on websites comes from those who foundthe website in the search engines. These people are seeking out what you have to offerand are finding you online as long as you are accessible.Once your site is search engine optimized, you can expect to get more traffic to your sitefrom the search engines. People who may be interested in your site will find it easier ifyour website is search engine optimized. Most people use the search engines to find what
A well-designed, easy-to-navigate Web site is useless if no one can find it. In this book, four experts help Web developers optimize their site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.
Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical and sales-oriented book aims to resolve two simple problems most web owners face: how to get a website built well and then how to market the site in order to generate sales. The author presents a non-technical, easy-to-implement blueprint to help any business achieve online sales success. Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will make a lasting difference to a company's web-based sales.
SEO means Search Engine Optimization, a large field that many digital marketers and web developers work in. The whole goal of this field is to try to get higher up on organic or natural search results on the search engines. 113 SEO Guerilla Marketing Techniques, Actionable SEO Techniques, Tips, Tricks, and Hacks is a collection of both basic SEO techniques, combined with unusual or not-so-well-known SEO techniques that can be used by SEO pros to make a difference in this ever-competitive field. After working on multiple web businesses including dating events, e-commerce, hosting, and over 300 local web businesses, Dan Gudema came up with his list of everything you should do and can do with SEO.
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search
High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: Set in motion a modern marketing strategy to dramatically increase revenue growth in record time Create content that resonates with your ideal target customers Drive more visitors to your website without paying for ads Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue Improve your website to convert at least 5 percent of traffic to leads Leverage public relations so it contributes to revenue growth Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition