[PDF] Selling Science In The Age Of Newton eBook

Author : Dr Jeffrey R Wigelsworth
Publisher : Ashgate Publishing, Ltd.
Page : 232 pages
File Size : 25,74 MB
Release : 2013-07-28
Category : Science
ISBN : 1409481956

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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

Author :
Publisher :
Page : pages
File Size : 17,23 MB
Release : 2010
Category :
ISBN :

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At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.

Author : Jeffrey R. Wigelsworth
Publisher : Routledge
Page : 235 pages
File Size : 41,29 MB
Release : 2016-04-01
Category : Science
ISBN : 1317057333

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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

Author : John G. Burke
Publisher : Univ of California Press
Page : 228 pages
File Size : 11,24 MB
Release : 2022-05-27
Category : History
ISBN : 0520318633

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This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.

Author : Sarah Dry
Publisher : Oxford University Press
Page : 355 pages
File Size : 42,30 MB
Release : 2014-04-11
Category : History
ISBN : 0199354197

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When Isaac Newton died in 1727 without a will, he left behind a wealth of papers that, when examined, gave his followers and his family a deep sense of unease. Some of what they contained was wildly heretical and alchemically obsessed, hinting at a Newton altogether stranger and less palatable than the one enshrined in Westminster Abbey as the paragon of English rationality. These manuscripts had the potential to undermine not merely Newton's reputation, but that of the scientific method he embodied. They were immediately suppressed as "unfit to be printed," and, aside from brief, troubling glimpses spread across centuries, the papers would remain hidden from sight for more than seven generations. In The Newton Papers, Sarah Dry illuminates the tangled history of these private writings over the course of nearly three hundred years, from the long span of Newton's own life into the present day. The writings, on subjects ranging from secret alchemical formulas to impassioned rejections of the Holy Trinity, would eventually come to light as they moved through the hands of relatives, collectors, and scholars. The story of their disappearance, dispersal, and rediscovery is populated by a diverse cast of characters who pursued and possessed the papers, from economist John Maynard Keynes to controversial Jewish Biblical scholar Abraham Yahuda. Dry's captivating narrative moves between these varied personalities, depicting how, as they chased the image of Newton through the thickets of his various obsessions, these men became obsessed themselves with the allure of defining the "true" Newton. Dry skillfully accounts for the ways with which Newton's pursuers have approached his papers over centuries. Ultimately, The Newton Papers shows how Newton has been made and re-made throughout history by those seeking to reconcile the cosmic contradictions of an extraordinarily complex man.

Author : William J. Boerst
Publisher : Morgan Reynolds Publishing
Page : 0 pages
File Size : 12,85 MB
Release : 2004
Category : Physicists
ISBN : 9781931798013

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Isaac Newton's monumental work is unparalleled in the history of scientific thought. In seventeenth century England, he developed three laws of motion that, combined with his principle of universal gravitation, explained the elemental forces of the universe. His experiments in optics revolutionized our understanding of the nature of light. To better explain his discoveries, he created a new method of mathematics, which today we call calculus. His genius has shaped our perception of the universe we inhabit. Perhaps the most profound scientific thinker ever to live, Isaac Newton was also a complex, quarrelsome, and private man, who was as devoted to theology and the ancient art of alchemy as he was to science. Isaac Newton: Organizing the Universe brings this intriguing man and his provocative ideas to life for a new generation of readers. Book jacket.

Author : Ronald L. Numbers
Publisher : Harvard University Press
Page : 304 pages
File Size : 49,24 MB
Release : 2015-11-04
Category : History
ISBN : 0674967984

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A Guardian “Favourite Reads—as Chosen by Scientists” Selection “Tackles some of science’s most enduring misconceptions.” —Discover A falling apple inspired Isaac Newton’s insight into the law of gravity—or did it really? Among the many myths debunked in this refreshingly irreverent book are the idea that alchemy was a superstitious pursuit, that Darwin put off publishing his theory of evolution for fear of public reprisal, and that Gregor Mendel was ahead of his time as a pioneer of genetics. More recent myths about particle physics and Einstein’s theory of relativity are discredited too, and a number of dubious generalizations, like the notion that science and religion are antithetical, or that science can neatly be distinguished from pseudoscience, go under the microscope of history. Newton’s Apple and Other Myths about Science brushes away popular fictions and refutes the widespread belief that science advances when individual geniuses experience “Eureka!” moments and suddenly grasp what those around them could never imagine. “Delightful...thought-provoking...Every reader should find something to surprise them.” —Jim Endersby, Science “Better than just countering the myths, the book explains when they arose and why they stuck.” —The Guardian

Author : G. N. Clark
Publisher :
Page : 168 pages
File Size : 35,18 MB
Release : 2013-10
Category :
ISBN : 9781258912321

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This is a new release of the original 1937 edition.

Author : Kerrie Logan Hollihan
Publisher : Chicago Review Press
Page : 146 pages
File Size : 27,31 MB
Release : 2009-07-01
Category : Juvenile Nonfiction
ISBN : 1613742126

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Isaac Newton was as strange as he was intelligent. In a few short years, he made astounding discoveries in physics, astronomy, optics, and mathematics— yet never told a soul. Though isolated, snobbish, and jealous, he almost single-handedly changed the course of scientific advancement and ushered in the Enlightenment. Newton invented the refracting telescope, explained the motion of planets and comets, discovered the multicolored nature of light, and created an entirely new field of mathematical understanding: calculus. The world might have been a very different place had Netwon's theories and observations not been coaxed out of him by his colleagues. Isaac Newton and Physics for Kids paints a rich portrait of this brilliant and complex man, including 21 hands-on projects that explore the scientific concepts Newton developed and the times in which he lived. Readers will build a simple waterwheel, create a 17thcentury plague mask, track the phases of the moon, and test Newton's Three Laws of Motion using coins, a skateboard, and a model boat they construct themselves. The text includes a time line, online resources, and reading list for further study. And through it all, readers will learn how the son of a Woolsthorpe sheep farmer grew to become the most influential physicist in history.