[PDF] Selling In Brazil eBook

Author : Isabella Vasconcellos
Publisher : Lulu.com
Page : 172 pages
File Size : 26,10 MB
Release : 2016-09-19
Category : Business & Economics
ISBN : 1365396320

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Brazil represents a consumer market of 210 million people, a great opportunity for many kinds of business. It is the fifth most populous country in the world. Brazil has become the world's largest consumer market for perfumes, second largest for hair treatment products, third for cosmetics and soft drinks and the fourth for bottled water, not to mention many other products like chocolate, mobile phones, video games, wall tiles and automobiles. Brazil's diversity and dynamism defy any one-size-fits-all approach. It is necessary to plan by targeting city clusters within the country, and companies can seize growth opportunities. To do that, business models must be reviewed and new organizational forms and value chains included in order to drive wealth creation. Business model design indeed is central to value creation (Zott and Amit, 2013).This book gives an overview of different sectors of the economy where there are business opportunities and threats.

Author : Anadelia Romo
Publisher : University of Texas Press
Page : 349 pages
File Size : 26,50 MB
Release : 2022-01-18
Category : History
ISBN : 1477324194

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In the early twentieth century, Brazil shifted from a nation intent on whitening its population to one billing itself as a racial democracy. Anadelia Romo shows that this shift centered in Salvador, Bahia, where throughout the 1950s, modernist artists and intellectuals forged critical alliances with Afro Brazilian religious communities of Candomblé to promote their culture and their city. These efforts combined with a growing promotion of tourism to transform what had been one of the busiest slaving depots in the Americas into a popular tourist enclave celebrated for its rich Afro-Brazilian culture. Vibrant illustrations and texts by the likes of Jorge Amado, Pierre Verger, and others contributed to a distinctive iconography of the city, with Afro-Bahians at its center. But these optimistic visions of inclusion, Romo reveals, concealed deep racial inequalities. Illustrating how these visual archetypes laid the foundation for Salvador’s modern racial landscape, this book unveils the ways ethnic and racial populations have been both included and excluded not only in Brazil but in Latin America as a whole.

Author : Ignacy Sachs
Publisher : Univ of North Carolina Press
Page : 393 pages
File Size : 22,4 MB
Release : 2009-04-15
Category : History
ISBN : 0807894117

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Brazil, the largest of the Latin American nations, is fast becoming a potent international economic player as well as a regional power. This English translation of an acclaimed Brazilian anthology provides critical overviews of Brazilian life, history, and culture and insight into Brazil's development over the past century. The distinguished essayists, most of whom are Brazilian, provide expert perspectives on the social, economic, and cultural challenges that face Brazil as it seeks future directions in the age of globalization. All of the contributors connect past, present, and future Brazil. Their analyses converge on the observation that although Brazil has undergone radical changes during the past one hundred years, trenchant legacies of social and economic inequality remain to be addressed in the new century. A foreword by Jerry Davila highlights the volume's contributions for a new, English-reading audience. The contributors are Luiz Carlos Bresser Pereira, Cristovam Buarque, Aspasia Camargo, Gilberto Dupas, Celso Furtado, Afranio Garcia, Celso Lafer, Jose Seixas Lourenco, Renato Ortiz, Moacir Palmeira, Paulo Sergio Pinheiro, Ignacy Sachs, Paulo Singer, Herve Thery, and Jorge Wilheim.