[PDF] Secrets For Marketing To Moms eBook

Author : Judy Peterson
Publisher :
Page : 48 pages
File Size : 24,44 MB
Release : 2020-06-06
Category :
ISBN :

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Moms are a terrific niche to be in for many businesses. There is a lot of profit to be made while providing service to moms. They appreciate value and are willing to spend money on their children, even skimping on themselves to do it. Think about it. Every kid in the area has a birthday each year, they all need new clothes for school, and usually at the beginning of summer too. They have to go to the dentist, doctor and get haircuts more than once a year. Parents are willing to spend money on entertainment and restaurants on a regular basis and on lessons almost year round. Camps, sports and daycares are large expenditures. There is so much opportunity to do business with moms. That doesn't even include fashion, gyms, hair and nails etc. for the moms themselves. As well as the home repairs, electronics, utilities, pets and decorations that they are usually in charge of arranging for the family. Do not underestimate the influence that mom has, usually around 83% of buying decisions are done by moms for their families.Think out of the box to reach that mom audience. Know what they want and who your ideal mom profile is, so that you can effectively and economically reach out to bring them into your business. It will be worth it. Moms are Your Ideal CustomerNot All Moms are AlikeWhere Do You Find MomsMoms on Facebook(R)Moms on Instagram(R)Moms on Pinterest(R)Moms on TikTok(R)Moms and EmailsMom Loyalty ProgramsEvents for MomsMom Groups, Print & Other Options Enticements and Offers for MomsMoms and Your Website The Mom Market and Your Brand

Author : Maria T. Bailey
Publisher : Prima Lifestyles
Page : 310 pages
File Size : 50,83 MB
Release : 2002
Category : Business & Economics
ISBN :

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Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.

Author : Katherine Wintsch
Publisher : Sourcebooks, Inc.
Page : 320 pages
File Size : 33,44 MB
Release : 2019-03-19
Category : Self-Help
ISBN : 1492669415

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"Slay Like a Mother is a feisty, clever, and fun blueprint for modern motherhood that belongs on every book shelf and in every diaper bag...As a woman and mother, you'll gain a newfound power, happiness, and ability to leap tall Lego buildings in a single bound."—Erin Falconer, author of How To Get Sh*t Done: Why Women Need to Stop Doing Everything So They Can Achieve Anything A revelatory, inspirational guide for mothers to crush their "never enough" mentality and slay every day! Katherine Wintsch knows firsthand the self-doubt that rages inside modern moms. As founder and CEO of The Mom Complex, she has studied the passions and pain points of moms worldwide to help some of the largest brands develop innovative new products and services. As a working mom of two, she was running in an exhausting cycle of "never enough"—not strong enough, not thin enough, not patient enough, not "mom" enough. In Slay Like a Mother, you'll laugh, you'll cry, and you'll discover eye-opening lessons about: THE MASK YOU'RE WEARING. The one you hide behind when you say everything is "just fine" when it's not. YOUR UNREALISTIC EXPECTATIONS. The goal-setting tactics you're deploying to get ahead could be what's holding you back. THE DIFFERENCE BETWEEN STRUGGLING AND SUFFERING. Being a mother is a struggle — it always has been — but your suffering is optional. Brave, supportive, and insightful, the stories and advice in this book will encourage you to live more confidently, enjoy the present, and become your best self — as a woman, a mother, and beyond. Perfect for fans of Girl Wash Your Face and #IMomSoHard! ***As featured in The Wall Street Journal and Parade.com*** Additional Praise for Slay Like a Mother: "Wintsch's style is brisk and forthright with enough humor to make readers laugh even as she illuminates dark corners. Although this is aimed at moms, any woman will find this enlightening and encouraging."—Booklist, STARRED review "Slay Like a Mother is much more than a self-help book for women; it is the end of self-doubt and the beginning of self-love... and that is nothing short of life-changing"—Rachel Macy Stafford, New York Times bestselling author of Hands Free Mama

Author : Barbara Reich
Publisher : Simon and Schuster
Page : 256 pages
File Size : 31,97 MB
Release : 2013-02-26
Category : House & Home
ISBN : 145167287X

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Mom’s Choice Awards Gold Award Recipient Professional organizer Barbara Reich offers a life-changing program—focused on decluttering and streamlining your home—that helps families live simpler, less chaotic lives: “Everyone should Barbarafy,” raves The New York Times. Mothers can feel like life is one never-ending loop. Just when one problem or responsibility is overcome, another one trips us up. But help is on the way: Barbara Reich has all the strategies for staying ahead of the curve—and she’s wrapped them up into four easy steps that can be applied to any organizing project: purge, design, organize, and maintain. The keys to Barbara’s success are simplicity and consistency. Room by room, she goes through the most problematic areas in the home—from the tornado-struck play area to the packed basement or storage unit—and approaches organizing in manageable bites. In addition to cleaning and organizing tips, she talks about how to avoid social overload, preaching the power of “No”—for example, when your child wants to attend six birthday parties in one weekend. As the mother of thirteen-year-old twins, Barbara offers insight into the lives of crazed moms as only a mother could. Combining the humor of a sympathetic friend and the no-nonsense advice of a true type-A personality, Reich offers clever, appealing solutions that are genuinely achievable for everyone.

Author : John Hawkins
Publisher : Scribl
Page : 56 pages
File Size : 36,92 MB
Release : 2019-02-15
Category : Business & Economics
ISBN : 1633481212

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Join The League Of Extraordinary Moms Just Like YOU Who Have Discovered The True Secrets To Working From Home! It doesn’t matter whether you’re fed up with working outside the home or you’re just ready to make some extra money, the opportunities available for work-at-home mothers can prove incredible. If you’re holding back out of fear that your skills aren’t honed enough to turn dreams into...

Author : Jeanne Bliss
Publisher : Penguin
Page : 274 pages
File Size : 11,72 MB
Release : 2018-05-08
Category : Business & Economics
ISBN : 0735217815

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Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?" “Make Mom Proud” companies give customers the treatment they desire, and employees the ability to deliver it. They turn “gotcha” moments into “we’ve got your back” moments by rethinking business practices, and they enable employees to be part of the solution to fix customer frustrations. Bliss scoured the marketplace seeking companies who excel at living their core values, grounded in what we all learned as kids. She offers a five-step plan for evaluating your current behaviors and implementing actions at every level of the organization. Step 1. “Be the Person I Raised You to Be” Understand how you are hiring, developing and trusting employees to bring the best version of themselves to work. Vail resorts, for example, the world's largest ski resort operator, banned the three words "Our policy is..." from their vocabulary, freeing employees to take spirited actions to deliver "the experience of a lifetime." Step 2. “Don’t Make Me Feed You Soap” Learn the eight key frustrations that bind us as customers (waiting, fear, anxiety, the black hole of no communication, etc.) and how to apply actions from companies who are delivering a seamless, frictionless and easy experience. Step 3. “Put Others Before Yourself” Determine if your focus is on helping customers achieve their goals – and evaluate how that is fueling your growth. Canada's Mayfair Diagnostics, for example, spent over a year studying the emotions of patients entering an imaging clinic, so they could redesign their welcome to deliver warmth and caring over procedure and process. The newly designed clinic achieved profitability in record time. Step 4. “Take the High Road” Learn how companies who do the right thing rise above the competition. Virgin Hotels, for example, named #1 U.S. hotel by Conde Nast Reader's Choice Awards, walked away from price gouging at the mini bar, so you'll never pay more for that Snickers bar than what you'd pay at the corner market. Step 5. “Stop the Shenanigans!” Evaluate your current company behaviors and identify the key actions that you can begin immediately. With 32 case studies and examples from more than 85 companies, this is a practical and easy to follow guide for your experience and culture transformation. Filled with comics to snapshot our experiences as customers, a “mom lens” to reflect continuously on your performance, and a “make-mom-proud-ometer” quiz – the book makes Bliss’s approach accessible and approachable. Join the movement to #MakeMomProud by applying this book across your organization. Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach will help your company anticipate both employee and customer needs, extend patience, and show respect at all times.

Author : Elaine Tan Comeau
Publisher :
Page : 120 pages
File Size : 15,89 MB
Release : 2018-04-15
Category :
ISBN : 9781980841999

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Sell Your Passion will open your eyes to how easy it is to sell your product or service and cause others to talk about it for you. Elaine shares seven selling secrets that will make you boldly take action, sell with heart, and close unbelievable sales, so you will achieve financial security and have more time to do what you love doing. Whether you sell your own creation, service, consulting, or are in MLM or direct marketing, these principles will break open the selling ceiling you may have limiting you right now! This former school teacher, and mom of three understands the challenges of taking an idea and presenting it as a much needed and desirable solution, so that thousands of people want to buy it. She knows how to sell. She even took an idea from her kitchen table and incited a bidding war between the five multi-millionaire investors on the popular television show Dragons' Den! Elaine's passion is to create happy families. She desires to help you achieve more time with your family, to travel, to enjoy life, to help others, all by sharing seven principles that will change the way you sell.

Author : Robert C. Worstell
Publisher : Lulu.com
Page : 149 pages
File Size : 25,73 MB
Release : 2014-04-13
Category : Business & Economics
ISBN : 1312099909

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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

Author : Trisha Ashworth
Publisher : Chronicle Books
Page : 463 pages
File Size : 29,69 MB
Release : 2010-07-01
Category : Family & Relationships
ISBN : 0811871665

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I don't know how she does it! is an oft-heard refrain about mothers today. Funnily enough, most moms agree they have no idea how they get it done, or whether they even want the job. Trisha Ashworth and Amy Nobile spoke to mothers of every stripe--working, stay-at-home, part-time--and found a surprisingly similar trend in their interviews. After enthusing about her lucky life for twenty minutes, a mother would then break down and admit that her child's first word was "Shrek." As one mom put it, "Am I happy? The word that describes me best is challenged." Fresh from the front lines of modern motherhood comes a book that uncovers the guilty secrets of moms today . . . in their own words. I Was a Really Good Mom Before I Had Kids diagnoses the craziness and offers real solutions, so that mothers can step out of the madness and learn to love motherhood as much as they love their kids.