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Buyology

Martin Lindstrom
Buyology by Martin Lindstrom PDF

Author : Martin Lindstrom
Publisher : Currency
Page : 274 pages
File Size : 19,68 MB
Release : 2010-02-02
Category : Business & Economics
ISBN : 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Soil Components and Human Health

Rolf Nieder
Soil Components and Human Health by Rolf Nieder PDF

Author : Rolf Nieder
Publisher : Springer
Page : 907 pages
File Size : 46,92 MB
Release : 2018-01-10
Category : Science
ISBN : 9402412220

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This volume highlights important links existing between soils and human health which up to now are not fully realized by the public. Soil materials may have deleterious, beneficial or no impacts on human health; therefore, understanding the complex relationships between diverse soil materials and human health will encourage creative cooperation between soil and environmental sciences and medicine. The topics covered in this book will be of immense value to a wide range of readers, including soil scientists, medical scientists and practitioners, nursing scientists and staff, toxicologists, ecologists, agronomists, geologists, geochemists, public health professionals, planners and several others.

Copyright Protection for Semiconductor Chips

United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Copyright Protection for Semiconductor Chips by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice PDF

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice
Publisher :
Page : 500 pages
File Size : 28,40 MB
Release : 1984
Category : Computer industry
ISBN :

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Taking an Exposure History

Arthur L. Frank
Taking an Exposure History by Arthur L. Frank PDF

Author : Arthur L. Frank
Publisher :
Page : 60 pages
File Size : 34,61 MB
Release : 2001
Category : Environmental monitoring
ISBN :

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