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A fun how-to guide to help vacation rental owners create big designs on small budgets. By 2020, vacation rentals are expected to surpass the hotel industry. But with so much competition, how do property owners stand out? In Rock Your Rental, the Palmisano sisters offer their unique design ideas to upgrade your space from sometimes-booked to a sought-after lodging destination. Full of inspiration, DIY projects, marketing tips, and gorgeous before-and-after photos, this book is essential reading for innkeepers, bed-and-breakfast owners, and hotel hosts—and especially for vacation rental owners who use sites such as AirBNB, VRBO, HomeAway, and Booking.com. A witty, go-to handbook with actionable tips, examples, and ideas, Rock Your Rental is an essential resource for property owners who want to increase their bookings, profits, and the happiness of their customers.
Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!
"Vacation Rental Marketing Mastery: Boost Bookings and Revenues with Automated Marketing Funnels" is an essential guide for vacation rental owners, property managers, and hosts looking to maximize their bookings and revenues through effective marketing strategies. In this comprehensive book, you will discover the power of automated marketing funnels and how they can transform your vacation rental business. From attracting potential guests to nurturing them through personalized email campaigns, this book walks you through step-by-step processes to optimize your marketing efforts. With expert insights and practical advice, you'll learn how to identify your target audience, create compelling property descriptions, and leverage automation tools to streamline your marketing activities. By implementing automated marketing funnels, you can save time and energy while delivering personalized experiences to potential guests, ultimately driving more bookings and increasing revenue. Inside "Vacation Rental Marketing Mastery," you will explore the importance of user-friendly website design, persuasive call-to-action buttons, and seamless booking processes. You'll discover how to utilize social media platforms, paid advertising, and search engine optimization (SEO) techniques to expand your reach and attract more guests to your vacation rental. The book also delves into the power of email marketing and the various strategies to engage potential guests, nurture relationships, and drive conversions. You'll gain valuable insights on creating captivating content, leveraging customer reviews and testimonials, and using automation tools to streamline your email campaigns. As you progress through the chapters, you'll unlock the secrets to tracking and analyzing your marketing performance, making data-driven decisions, and optimizing your marketing strategies. From website analytics to conversion tracking, you'll learn how to measure the effectiveness of your marketing efforts and continuously improve your results. Whether you're a seasoned vacation rental professional or just starting out, "Vacation Rental Marketing Mastery" equips you with the knowledge and tools to elevate your marketing game and stand out in a competitive industry. Take control of your vacation rental business and unlock the potential for increased bookings and revenue with the power of automated marketing funnels. Get ready to master vacation rental marketing and embark on a journey towards success. Order your copy of "Vacation Rental Marketing Mastery: Boost Bookings and Revenues with Automated Marketing Funnels" today and unlock the secrets to marketing your vacation rental like a pro!
The drain from the Online Travel Agencies (OTA) stops here and now. Calling all Property Managers, Property Investors, Real Estate Marketers, Airbnb hosts, Bed & Breakfast Spots ... Entrepreneurs, VRBO hosts, and HomeAway hosts-your search for the ultimate guide to take back your market from the OTAs is over! Expert vacation rentalpreneur Deborah S. Nelson shares her field-tested success strategies in this new, informative, DIY, easy-to-read manual. Deborah S. Nelson is also author and publisher of 7 volumes of The Vacation Rental Travel Guide as well as The Vacation Rental Owner''s Manual. This manual is custom-crafted for the travel, hospitality and investment industries: Decodes the DNA of the vacation rental guest! Teaches powerful niche branding techniques to leverage long-term success. Outlines the steps needed to win in this aggressive vacation rental market. Boost your rental property income by 10-25% Put an end to the frustration with the online travel agencies and the ginormous dent they have made on your vacation business. Supercharge your vacation rentals and watch your profits soar. Finally, the time has arrived for you to reanimate your investment properties and surf the 100 Billion Dollar vacation rental wave of success! The OTAs have co-opted your vacation rental business. With this manual you can wield the opportunity to take it back. Are you willing to implement direct steps to success? Are you willing to implement new tactics? If so, this book unlocks 10 super-profitable vacation rental niche markets for your exploration. How often have you wished there was an easier way to succeed in this rental market? Well, not only are these successful strategies, they are easy, breezy and relatively quick to implement. Think of it as your crash-course in niche marketing and branding. Remember, business strategy comes in two parts: Part one: Concept. Part two: Execution. You must be willing to execute these strategies in order to reap the wisdom of these vacation rental-getaway profit-generating concepts. Learn the 10 vacation rental niche markets. Plus, apply a tested formula for crafting high-converting niche marketing that targets, gets attention, and closes bookings for your vacation rental. Here are the 10 niches you can dominate, complete with niche advertising examples and ideas: Niche 1: Beach Area Vacation Rentals Niche 2: Family Focused Vacation Rentals Niche 3: Outstandingly Located Vacation Rentals Niche 4: Retreat and Event Vacation Rentals Niche 5: Super Romantic Vacation Rentals Niche 6: Ultra Luxurious Vacation Rentals Niche 7: Unusually Unique Vacation Rentals Niche 8: Vacation Rentals for the Sports Enthusiast Niche 9: Vacation Rentals for Wine Lovers Niche 10: Value Conscious Vacation Rentals BONUS NICHE 11: YOUR Vacation Rental Niche Each niche section contains brainstorming ideas to keep your investment properties doing what they need to do-generate income. In addition, a comprehensive workbook and toolkit is at your fingertips that teaches you how to leverage and maximize your rental property assets. Don''t Let Them Steal Your Brand! walks you through the numbers game, shows you how to find your niche, how to target niches, and build your brand.Safeguard against your investment property morphing into a money pit. Do not be a day late-and a vacation rental property booking short. Get your new vacation rental go-to-guide for booking more vacation renters and managing your vacation properties. This is a rare, industry tell-all book that contains a vast wealth of information. Don''t Let Them Steal Your Brand! is ideal for Consultants, Small Businesses, Marketers, Realtors, Hospitality, Lodging, Resorts, Vacation Podcasters, and Newsmakers.
Discover the secret to skyrocketing your short-term rental bookings with this groundbreaking guide, "Boost Your Bookings: The Short-Term Rental Host's Complete Guide to Digital Marketing." This powerhouse book is your key to unlocking the full potential of digital marketing. Dive into the world where social media prowess and influencer collaborations are not just ideas but actionable strategies that propel your visibility and booking rates to new heights.From the get-go, "Boost Your Bookings" lays down the foundation by deepening your understanding of who your guests are-ranging from Luxury Seekers to Digital Nomads, each with their distinct preferences and behaviours. This insight is crucial, as it equips you with the knowledge to craft marketing strategies that resonate on a personal level with your target audience.But that's just the beginning. Traverse through the intricacies of social media, where platforms like Instagram, Facebook, and TikTok are demystified, showing you exactly how to harness their individual strengths. Whether it's captivating storytelling on Instagram or professional networking on LinkedIn, this guide ensures you're well-versed in making each platform work tirelessly for your benefit.The journey continues as you explore the indispensable role of a compelling digital presence, the magic of SEO, and the innovation of AI in creating personalized guest experiences. "Boost Your Bookings" doesn't stop there-it also leaps into the art of persuasive advertising, the finesse of email marketing, and the strategic partnerships with digital marketing agencies to elevate your game.Influence is power, and this guide unveils the untapped potential of influencer marketing, alongside expert advice on enhancing your listings and mastering the analysis of your digital marketing efforts with KPIs and ROI measurements."Boost Your Bookings" is more than just a book; it's your comprehensive toolkit for thriving in the competitive world of short-term rentals. Tracey Hodgkins, through her meticulous research and firsthand experience, offers both newcomers and seasoned hosts an unparalleled opportunity to leverage digital marketing for maximum impact.Don't let your property fade into the background. Make your mark with "Boost Your Bookings" and watch as your short-term rental becomes the destination of choice for guests far and wide.
Your Vacation Rental is up and running...but what about the guests? You need guests, and you don't just need any guests! You need responsible, considerate guests who return again and again, and who are so happy with your place they create referrals! Wouldn't it be ideal if year after year your bookings were set years in advance? To do this you need marketing and a good vacation rental brand. That's where Vacation Rental Owners Manual, Volume 2 (list price $39.95) comes in--it's the sequel to VROM-Vacation rental Owners Manual Volume 1! This book takes the vacation rental business to a whole new level. This book is primarily for the person who has established a vacation rental business, but wants to simplify it by getting return customers, referrals, and easier bookings. Or if you are starting a new vacation rental business, be sure to get both Volume 1 and Volume 2. Even if you've never done marketing or branding this book will walk you through step-by-step how to create a lasting and memorable brand and provide a vacation rental experience that will have your guests coming back again and again, as well as how to get referrals and great testimonies. After all, your guests are the backbone of your business. If you are ready to take your vacation rental business more seriously, and ready to start building your bookings, this is the book for you!Reviews of Volume 2:"This is a time when people are looking for ways to supplement their income (if they have one), or find work (if they don't have it). If you have a home (even if you don't own it outright) you have an income source. You can use your home as a moneymaker by turning it into a vacation rental a few weeks a year or oftener if the situation demands more income. This book should be flying off the shelf because of the amazing, helpful information it contains.Deborah and Dana have done a great job of laying out not only how to get your house ready to become a vacation rental, but they give tons of information on how to advertise your home in all kinds of media, how to make your website appealing, how to drive traffic to it, how to build a "persona" for your home, and how to build a brand. They tell you how to create a slogan, what colors to use in your advertising and on your website. It sounds complicated, but it isn't. Just follow their step by step instructions to success.This is a book purchase you will never regret making." Gwen Ellis, Author, Ventura, CA Written after the style of Vol 1, here's what people are saying about VROM: Vacation Rental Owner's Manual Volume 1: "I was amazed at how many little things we had overlooked in our business plan and running of our own vacation rental in Cuernavaca, Mexico. If you have a rental property - you need this book! No matter how experienced you believe yourself to be, you will pick up some great tips from the author's who must have spent years writing the book. The best part is that the authors show you how to do this without even lifting a finger - in that you can have other people to care for the property on your behalf and have the renters pay for it. The authors cover every little detail and point out how to avoid losing money through damages or cancellations. Don't wait until it's too late - buy this book today!" Bill Hood (Austin, TX) "I started a vacation rental with very little knowledge. Thanks to Deborah Nelson and her helpful book I have learned many things about this business. Many great ideas helped me to improve my business, my income, and learn of things to be aware of and reduced my time involved in running it. Many cost saving tips and issues I never would have thought of. A great investment! " Faro of Faro's Montecito Retreat(Montecito, CA) I bought this book to learn about the VRBO business from the ground up. This book delivered. Excellent detail in theoretical as well as practical information. V. L. Freeman (Goodland, KS)
Discover more than 300 quick tips and exercises to help you optimize your mental performance and improve brain health. Everyone wants to be at their best mentally, and Brain Hacks provides you with more than 300 actionable tips and exercises you can use right away to help you achieve and maintain peak mental performance. Topics covers include: -Proper nutrition and brain superfoods -Brain-boosting vitamins, minerals, herbs, and supplements -Stress management techniques -Natural mood-enhancing activities -Exercises that stimulate and challenge the brain With straightforward, simple advice, Brain Hacks will teach you how to keep your brain sharp and functioning at optimal levels.
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.