[PDF] Retail Shoe Salesmanship eBook

Author : George F. Hamilton
Publisher : Theclassics.Us
Page : 42 pages
File Size : 44,36 MB
Release : 2013-09
Category :
ISBN : 9781230237985

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 edition. Excerpt: ... CHAPTER XII THE SALESMAN'S RESPONSIBILITY SELLING P.M. GOODS PURPOSE OF THE P.M. Among retail merchants there has in the past been a great deal of discussion concerning the advantages and disadvantages of the system of offering the salesman special premiums for the sale of certain of the goods in stock. Probably every shoe salesman knows that P.M. is an abbreviation for the term Premium Merchandise, Premium Money, or, as it is sometimes known to the salesman, "pin money." It represents a special commission offered the salesman for the sale of certain specified goods. In every store there is some of the stock that calls for extra effort and skill on the part of the salesman in disposing of it. The goods may be slow-selling lines, discontinued or broken styles, extreme sizes and widths, or in some instances the premium may be placed on certain grades of higher priced goods. Whatever the reason may be in the individual case, the premium is offered as an incentive to the salesman to put forth extra effort to move the P.M. stock. From the standpoint of good merchandising it is important for the retailer to turn over his stock as quickly and as often as possible for the reason, as already mentioned, that the profit is made only when the goods are sold and that capital tied up in dead stock is wasteful. By keeping a daily record of sales according to sizes and styles, the manager is able to tell at a glance just which goods are moving and which are the "shelf-warmers." Some stores, when it is found that a shoe has not moved within thirty or sixty days, immediately make inquiries to determine the reason. If it is found that there have been objections to the shoe, expressed by the customer, and if the management decides that these will...

Author : George F. Hamilton
Publisher : Forgotten Books
Page : 211 pages
File Size : 43,14 MB
Release : 2015-06-02
Category : Business & Economics
ISBN : 9781330029404

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Excerpt from Retail Shoe Salesmanship, Vol. 1 In the preparation of this volume the plan has been to present the principles of shoe salesmanship - not an abstract or generalized treatment but a specific statement of the principles as they apply directly to the daily efforts of the retail shoe salesman. Throughout, the author's purpose has been to emphasize the fact that true salesmanship is an effort of brains rather than one of physical endeavor or rule-of-thumb methods. It is recognized that preparation for success in selling must commence within the man himself and that only as he improves himself will he be able to communicate a higher quality of service to his customer. Realizing this, the chief stress in the first four chapters of the volume is placed on those important qualities that have to do with the man's responsibility to himself. Mainly these are considerations bearing on the proper care and development of the body and, what is still more essential, the proper mental attitude of the man toward his present job and future development. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : George F. Hamilton
Publisher :
Page : 208 pages
File Size : 45,77 MB
Release : 2015-02-18
Category :
ISBN : 9781296243920

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