[PDF] Representing Consumers eBook

Author : Barbara Stern
Publisher : Routledge
Page : 420 pages
File Size : 22,30 MB
Release : 2003-09-02
Category : Business & Economics
ISBN : 1134669860

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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Author :
Publisher :
Page : 32 pages
File Size : 24,37 MB
Release : 1980
Category :
ISBN : 9789037479447

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Bonjour ! As-tu envie de devenir le champion du mois ? Détache chaque jour un exercice ludique et amuse-toi un mois durant ! Ce livre de jeux éducatifs stimule les capacités cognitives de votre enfant, tout comme sa maîtrise de la lecture, de l'écriture et du calcul. Des exercices et des jeux adaptés à l'âge de l'enfant, avec feuilles détachables.

Author : National Consumer Council
Publisher :
Page : 28 pages
File Size : 39,97 MB
Release : 1999-03
Category : Commerce
ISBN : 9781899581719

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Provides an understanding of what representing consumers means. An insight into some issues of representation and tips on how to promote the consumer interest.

Author : Eddie Yoon
Publisher : Harvard Business Review Press
Page : 240 pages
File Size : 11,99 MB
Release : 2016-11-29
Category : Business & Economics
ISBN : 1633692086

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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Author : Sidney J. Levy
Publisher : SAGE
Page : 612 pages
File Size : 35,1 MB
Release : 1999-08-11
Category : Business & Economics
ISBN : 9780761916970

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This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.