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Author : Dr.Dilip B. Patil
Publisher : Athrav Publications
Page : 249 pages
File Size : 21,91 MB
Release : 2014
Category : Industrial management
ISBN : 9382795855
Author : Maake, Albert Ong'uti
Publisher : IGI Global
Page : 200 pages
File Size : 40,17 MB
Release : 2020-11-20
Category : Business & Economics
ISBN : 1799829693
African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and practice of providing these solutions remains poorly understood and difficult to fill. Only by addressing this gap head-on can it be traversed to the greater benefit of African citizens. Digital Solutions and the Case for Africa’s Sustainable Development is a pivotal reference source that presents existing technologies and their relevant solutions and further inspires inventions and innovation to provide sustainable solutions to African problems. Highlighting a wide range of topics including artificial intelligence, cryptocurrency, and digital identity, this book is ideally designed for government officials, public officials, computer engineers, economists, IT specialists, entrepreneurs, researchers, academicians, and students.
Author : Dongyong Zhang
Publisher : Routledge
Page : 270 pages
File Size : 46,89 MB
Release : 2017-11-06
Category : Business & Economics
ISBN : 1317609328
Corporate Social Responsibility (CSR) has become an important concept in the last few decades. Although it originated in the developed countries of the West, the concept has been embraced and adapted by corporations and policy-making agencies in many developing countries. Not surprisingly, given the importance of growth and development as policy objectives in these countries, CSR has had a significant impact on sustainable development. Sustainable Development and Corporate Social Responsibility explores the evolution of CSR across the developed and developing world, with a particular focus on China and sustainable development. Through an extensive review of the literature and relevant case studies, the book examines whether CSR can make a contribution to sustainable development, how the patterns of CSR in developed Western economies compare to that in the rapidly growing economy of China, what trade-offs take place between CSR and economic growth as well as the future of CSR and its possible impact on the global sustainable development agenda. This book is a valuable resource for academics and upper-level undergraduate and postgraduate students in the fields of human/social geography, economics, business studies, sustainable development, development studies and environmental studies.
Author : Philip Kotler
Publisher : John Wiley & Sons
Page : 407 pages
File Size : 35,39 MB
Release : 2024-01-22
Category : Business & Economics
ISBN : 139420471X
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Author : Larry Bossidy
Publisher : Crown Currency
Page : 248 pages
File Size : 42,62 MB
Release : 2004-10-19
Category : Business & Economics
ISBN : 1400082889
Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. With their extraordinary depth and breadth of experience, Larry Bossidy and Ram Charan are the ideal guides for everyone—entrepreneur, mid-level manager, or CEO—about what is to be done so you can get things right in this challenging, radically changed world. They start by showing you how to understand the most fundamental element of any business: whether you can realistically make the money you hope to in the game you’re playing. Bossidy and Charan show how to use the business model to develop a robust, reality-based process for thinking about the speci?cs of your business in a holistic way. They show how to tie together the financial targets you must meet, the external realities you face, and internal activities such as strategy development, operating tactics, and selection and development of people. Through the lens of the business model, as well as the skillful use of initiatives and development of people with the right leadership characteristics, you’ll see how Robert Nardelli at Home Depot, Jim McNerney at 3M, Dick Harrington at the Thomson Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John Chambers at Cisco confronted reality. Whether they faced crisis or opportunity, all made the right kinds of changes through a combination of business savvy (the art of understanding the fundamentals driving a business) and business model thinking.
Author : Milton Kotler
Publisher : World Scientific
Page : 404 pages
File Size : 16,49 MB
Release : 2020-08-26
Category : Business & Economics
ISBN : 9811216991
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Author : Douglas Brownlie
Publisher : SAGE
Page : 292 pages
File Size : 13,11 MB
Release : 1999-03-23
Category : Business & Economics
ISBN : 9780803974913
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Author : Denise Shiffman
Publisher : Hunt Street Press
Page : 242 pages
File Size : 28,52 MB
Release : 2008
Category : Interactive marketing
ISBN : 0979802806
Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.--[book cover].
Author : Santosh Sharma
Publisher : Jaico Publishing House
Page : 182 pages
File Size : 17,23 MB
Release : 2014-06-12
Category : Self-Help
ISBN : 8184955545
Dissolve the Box (DTB) is a revolutionary movement to identify and drive out the 5 internal villains called LFEAD – Limited understanding of oneself, Fear, Ego, Attachment and Dominant mind. This phenomenon aims at cleaning up and setting free your family, team, organization, society, country and your world, using the following 7 steps: ? Realise that you’re not really free ? Identify the 5 internal villains holding you back ? Understand how they infect your personal, professional and social life ? Appreciate that you can’t fight, suppress or ignore but can only dissolve them ? Learn how to dissolve your barriers or ‘boxes’ ? Experience the significant and lasting impact it has in your life and work ? Now apply the model to solve personal, professional, social, economic and political issues practically The DTB framework is a simple but life-changing guide that will empower you to live, grow, lead, create and act. It takes freedom to the next level, giving you your real freedom back! Santosh Sharma is the recipient of Star Citizen Honour 2013. He is the father of “Dissolve the box” and “Intent leadership”. Earlier in his career, he contributed to the automobile, consulting, banking, equity and aviation industries, but life had more to offer. He is now the pioneer behind Freedom Foundation and also a visiting faculty at the IIMs. He is a CMA and holds a Professional Diploma in Management from the American Management Association.
Author : Melinde Coetzee
Publisher : Springer Nature
Page : 342 pages
File Size : 23,49 MB
Release : 2021-02-18
Category : Psychology
ISBN : 3030638642
This book introduces the psychological contract as a multi-level contextual construct and closes some of the knowledge gaps on the nature of the digital era psychological contract. The digital era psychological contract gives rise to a new type of employer-employee relationship manifesting at the nexus between people and technology in a post-COVID-19 world. The book volume provides promising new approaches for psychological contract research, offering a rich compendium of reflections on the shifts in employer-employee expectations and obligations, as well as suggestions for future research and practice. Chapter contributions are divided into four main sections: The Digital Era: Contextual Issues and the Psychological Contract Managing the Psychological Contract in the Digital Era: Issues for Organisational Practice Managing the Psychological Contract in the Digital Era: Issues of Diversity Integration and Conclusion Redefining the Psychological Contract in the Digital Era is an insightful examination of the evolving nature of the psychological contract, presenting novel insights into the antecedents, consequences, and facets of the new multi-level contextual digital era psychological contract. The primary audience for this book volume is advanced undergraduate and postgraduate students in industrial and organisational psychology and human resource management, as well as scholars in both academic and applied work settings. Human resource managers and professionals will also have an interest in this book volume.