Author : James Anthony Brown
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 584 pages
File Size : 22,86 MB
Release : 1998
Category : Business & Economics
ISBN :
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.