[PDF] Put Your Mouth Where Your Money Is eBook

Author : Parker Stoner
Publisher : Infusionmedia
Page : 140 pages
File Size : 24,14 MB
Release : 2008
Category : Business & Economics
ISBN : 9780979658679

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Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

Author : Debra Cushman
Publisher :
Page : pages
File Size : 41,26 MB
Release :
Category : Aphorisms and apothegms
ISBN : 9781642624045

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Did you know people didn’t always use numbers or math to talk about money? Throughout history, people have created different phrases in order to communicate about money. Instead of just saying a number, they were able to talk about how one must pay or even someone’s financial status. Money can be a whole new kind of language!

Author : Elaine A. Clark
Publisher : Skyhorse Publishing, Inc.
Page : 305 pages
File Size : 41,20 MB
Release : 2011-12-01
Category : Performing Arts
ISBN : 1581158785

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"Voices are increasingly in demand for commercials, cartoon characters, announcements, and other voice-over spots. This outstanding handbook explains how to launch a career and find work. Along with sample commercials and script copy, veteran voice actor Elaine Clark gives advice on vocal exercises, self-promotion, and business matters"--Page 4 of cover.

Author : Natasha Campbell-McBride, M.D.
Publisher : Chelsea Green Publishing
Page : 212 pages
File Size : 44,64 MB
Release : 2018-11-30
Category : Health & Fitness
ISBN : 1603588965

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If you stop any person on the street and ask them what causes heart disease, you know what their answer will be: butter and eggs, meat and fat. This infamous Diet-Heart Hypothesis was proposed in 1953, and it took scientists all over the world a few decades to prove it wrong. The trouble is that while science was beginning to cast doubt upon its basic tenets, the Diet-Heart Hypothesis was giving rise to a powerful and wealthy political and commercial machine with a vested interest in promoting it—by means of anti-fat and anti-cholesterol propaganda presented relentlessly and with increasing intensity. In this book Dr. Campbell-McBride tackles the subject of CHD (Coronary Heart Disease), caused by atherosclerosis, a disease of the arterial wall that leads to narrowing and obstruction of the arteries. She maintains that conventional medicine does not actually know the cause of atherosclerosis or how to cure it, and explores in this book what it is, what causes it, and how to prevent and reverse it. She dispels the myth of the Diet-Heart Hypothesis, and explains that cholesterol is not the enemy but an integral and important part of our cell membranes.

Author : Derek Prince
Publisher : Whitaker House
Page : 52 pages
File Size : 31,69 MB
Release : 2001-10-01
Category : Religion
ISBN : 1603747508

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God’s Way to Prosperity You may have given God control of many areas of your life, yet you won’t know His real blessings and intervention until you bring your money into line with His will as revealed in His Word. God’s plan for your life, including your money, is summed up in one beautiful word: prosperity. “Beloved, I pray that in all respects you may prosper and be in good health, just as your soul prospers” (3 John 2:2 NASB). God wants you to succeed in the area of your soul, in the area of your physical body, and in the area of your finances. Failure, defeat, frustration, and poverty are not His will for you. Internationally acclaimed Bible teacher Derek Prince helps you bring your finances in line with God’s perfect plan by taking you through specific steps that lead to abundance. Do not underestimate your money, belittle it, or think of it as unspiritual or unimportant. Discover God’s Plan for Your Money.

Author : Jim Foster
Publisher : Dundurn
Page : 188 pages
File Size : 10,39 MB
Release : 1999-09-01
Category : Humor
ISBN : 145972030X

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It is rare that one can pick up a book and find all the answers to the problems of Life. Yet in this one book, we find these answers, and learn a few more things that will keep us up at night. What really happened when Mike Harris woke up after emergency surgery in a hospital still smarting from budget cuts? Why did Linda Tripp turn on Bill Clinton? How many people knew that after the Manhattan Project, the world's leading scientists gathered at Jane Russell's house to devise the strapless bra? This is a book for everyone: it's an exercise program for the not-too-ambitious senior, a step-by-step guide for the teenage lad on his first date, an advice column for the young spinster who, at the ripe old age of 22, is still trying to find a first-class man. We listen in as two American broadcasters cover the Olympic Games as only Americans can. We learn that even the big guns at the TSE were unaware of the biggest corporate takeover in history when S Claus Corp seized control of its philanthropic rival, EasterBunCo. Yet, for all its humour, the book still brings us close to tears as the author reveals the tragedy of his thirty-year love affair with Sophia Loren. If Shakespeare were alive today, he would read this book?