[PDF] Put Your Mouth Where The Money Is eBook

Author : Parker Stoner
Publisher : Infusionmedia
Page : 140 pages
File Size : 44,46 MB
Release : 2008
Category : Business & Economics
ISBN : 9780979658679

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Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

Author : Elaine A. Clark
Publisher : Skyhorse Publishing, Inc.
Page : 305 pages
File Size : 28,42 MB
Release : 2011-12-01
Category : Performing Arts
ISBN : 1581158785

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"Voices are increasingly in demand for commercials, cartoon characters, announcements, and other voice-over spots. This outstanding handbook explains how to launch a career and find work. Along with sample commercials and script copy, veteran voice actor Elaine Clark gives advice on vocal exercises, self-promotion, and business matters"--Page 4 of cover.

Author : Debra Cushman
Publisher :
Page : pages
File Size : 16,17 MB
Release :
Category : Aphorisms and apothegms
ISBN : 9781642624045

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Did you know people didn’t always use numbers or math to talk about money? Throughout history, people have created different phrases in order to communicate about money. Instead of just saying a number, they were able to talk about how one must pay or even someone’s financial status. Money can be a whole new kind of language!

Author : Linda Tirado
Publisher : Penguin
Page : 242 pages
File Size : 40,58 MB
Release : 2015-09-01
Category : Biography & Autobiography
ISBN : 0425277976

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The real-life Nickel and Dimed—the author of the wildly popular “Poverty Thoughts” essay tells what it’s like to be working poor in America. ONE OF THE FIVE MOST IMPORTANT BOOKS OF THE YEAR--Esquire “DEVASTATINGLY SMART AND FUNNY. I am the author of Nickel and Dimed, which tells the story of my own brief attempt, as a semi-undercover journalist, to survive on low-wage retail and service jobs. TIRADO IS THE REAL THING.”—Barbara Ehrenreich, from the Foreword As the haves and have-nots grow more separate and unequal in America, the working poor don’t get heard from much. Now they have a voice—and it’s forthright, funny, and just a little bit furious. Here, Linda Tirado tells what it’s like, day after day, to work, eat, shop, raise kids, and keep a roof over your head without enough money. She also answers questions often asked about those who live on or near minimum wage: Why don’t they get better jobs? Why don’t they make better choices? Why do they smoke cigarettes and have ugly lawns? Why don’t they borrow from their parents? Enlightening and entertaining, Hand to Mouth opens up a new and much-needed dialogue between the people who just don’t have it and the people who just don’t get it.

Author : Natasha Campbell-McBride, M.D.
Publisher : Chelsea Green Publishing
Page : 212 pages
File Size : 45,5 MB
Release : 2018-11-30
Category : Health & Fitness
ISBN : 1603588965

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If you stop any person on the street and ask them what causes heart disease, you know what their answer will be: butter and eggs, meat and fat. This infamous Diet-Heart Hypothesis was proposed in 1953, and it took scientists all over the world a few decades to prove it wrong. The trouble is that while science was beginning to cast doubt upon its basic tenets, the Diet-Heart Hypothesis was giving rise to a powerful and wealthy political and commercial machine with a vested interest in promoting it—by means of anti-fat and anti-cholesterol propaganda presented relentlessly and with increasing intensity. In this book Dr. Campbell-McBride tackles the subject of CHD (Coronary Heart Disease), caused by atherosclerosis, a disease of the arterial wall that leads to narrowing and obstruction of the arteries. She maintains that conventional medicine does not actually know the cause of atherosclerosis or how to cure it, and explores in this book what it is, what causes it, and how to prevent and reverse it. She dispels the myth of the Diet-Heart Hypothesis, and explains that cholesterol is not the enemy but an integral and important part of our cell membranes.

Author : Daniel Handler
Publisher : Harper Collins
Page : 240 pages
File Size : 24,55 MB
Release : 2009-10-13
Category : Fiction
ISBN : 0061876097

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Tolstoy wrote that happy families are alike and that each unhappy family is unhappy in a different way.In Watch Your Mouth, Daniel Handler takes "different" to a whole new level....