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Public Diplomacy

Author : Nicholas J. Cull
Publisher : John Wiley & Sons
Page : 166 pages
File Size : 19,56 MB
Release : 2019-04-15
Category : Political Science
ISBN : 0745691234

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New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

The Digitalization of Public Diplomacy

Author : Ilan Manor
Publisher : Springer
Page : 364 pages
File Size : 36,54 MB
Release : 2019-01-14
Category : Political Science
ISBN : 303004405X

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This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

Public Diplomacy and the Politics of Uncertainty

Author : Pawel Surowiec
Publisher : Springer Nature
Page : 373 pages
File Size : 30,84 MB
Release : 2020-10-26
Category : Political Science
ISBN : 3030545520

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This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.

The New Public Diplomacy

Author : J. Melissen
Publisher : Springer
Page : 242 pages
File Size : 13,20 MB
Release : 2005-11-22
Category : Political Science
ISBN : 0230554938

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After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Empire of Ideas

Author : Justin Hart
Publisher : Oxford University Press
Page : 294 pages
File Size : 16,28 MB
Release : 2013-02-14
Category : History
ISBN : 0199777942

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Empire of Ideas examines the origins of the U. S. government's programs in public diplomacy and how the nation's image in the world became an essential component of U. S. foreign policy.

Routledge Handbook of Public Diplomacy

Author : Nancy Snow
Publisher : Routledge
Page : 597 pages
File Size : 48,53 MB
Release : 2008-11-01
Category : Political Science
ISBN : 1135926883

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The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

Practicing Public Diplomacy

Author : Yale Richmond
Publisher : Berghahn Books
Page : 202 pages
File Size : 12,12 MB
Release : 2008-02-01
Category : History
ISBN : 0857450131

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There is much discussion these days about public diplomacy—communicating directly with the people of other countries rather than through their diplomats—but little information about what it actually entails. This book does exactly that by detailing the doings of a US Foreign Service cultural officer in five hot spots of the Cold War - Germany, Laos, Poland, Austria, and the Soviet Union - as well as service in Washington DC with the State Department, the Helsinki Commission of the US Congress, and the National Endowment for Democracy. Part history, part memoir, it takes readers into the trenches of the Cold War and demonstrates what public diplomacy can do. It also provides examples of what could be done today in countries where anti-Americanism runs high.

International Public Relations and Public Diplomacy

Author : Guy J. Golan
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 16,80 MB
Release : 2015
Category : Diplomacy
ISBN : 9781433126871

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Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey

Author : Efe Sevin
Publisher : Springer
Page : 258 pages
File Size : 31,69 MB
Release : 2017-02-14
Category : Political Science
ISBN : 3319493345

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This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.

Toward a New Public Diplomacy

Author : P. Seib
Publisher : Springer
Page : 260 pages
File Size : 37,18 MB
Release : 2009-08-31
Category : Political Science
ISBN : 0230100856

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Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.