Author : Alan S. Gutterman
Publisher : Houghton Mifflin Harcourt P
Page : 674 pages
File Size : 15,52 MB
Release : 2000
Category : Electronic commerce
ISBN :
The Professional's Guide to Doing Business on the Internet has been designed to help you master the Internet quickly and easily. Our cutting-edge guide delivers practical strategies and discusses the benefits of using the Internet to position your company, build your profits, and keep your clients informed. This easy-to-read reference shows you where to go to obtain research, includes in-depth case studies, and lays out critical guidelines for developing a powerful Internet presence. * Includes a CD-ROM containing electronic versions of the forms, checklists, agreements, and contracts in the book * Discusses on-line marketing and client solicitation * Offers helpful tips on how to avoid problems and protect one's property in this high-tech environment * Discusses laws and rules that apply to doing business on the Internet