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DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
With more than a hundred published novels and more than seventeen million copies of his books in print, USA Today bestselling author Dean Wesley Smith follows five simple business rules for writing fiction. And now, he shares how those rules helped shape his successful career. In this WMG Writer's Guide, Dean takes you step-by-step through Heinlein's Rules and shows how following those rules can change your writing-and career-for the better. Simple rules, yet deceptively hard to follow. Do you have the courage to take a hard look at your writing process and follow Heinlein's Rules? Dean shows you how. "Dean Wesley Smith's blog gives both a slightly different view of the publishing world than I'd seen before and detailed hands-on "here's how to get from A to B" instruction." - Erin M. Hartshorn, Vision: A Resource for Writers
Excerpt from Modern Business Writing: Study of the Principles, Underlying Effective Advertisements, and Business Letters However, the effort in the sales letter is not always directed toward effecting an immediate sale. A large number of firms, including many of the big organizations whose individual expenditures mount upwards into a hundred thousand dollars a year, are employing' the sales letter as a means of supplementing, and not as a means of supplanting, the selling effort put forth in their advertisements in magazmes, in news papers, in periodicals, and on billboards. These concerns are employ ing business letters to the jobber, or to the dealer, as a means of paving the way for the visit of their salesman; they are employing business let ters to the individual prospect as a means of bringing new customers to the dealer's door, or as a means of clinching the prospect's interest already awakened by advertisements in the magazines or elsewhere; they are employing business letters to the salesman as a means of stimu lating his interest in, and his knowledge of, the product he is selling; they are employing them as a means of educating him in the most effec tive selling appeals, as a means of keeping him constantly in touch with his firm and as a means of keeping his enthusiasm at high pitch. Of all classes of business letters, the last class to win recognition is the so-called routine, or everyday, letters of business, that is, letters acknowledging orders, letters acknowledging inquiries, letters adjust ing complaints, letters collecting overdue accounts, etc. Inasmuch as these letters are written to the firm's customers, to those already directly and vitally interested in the product, they are now coming to be regarded as of the very first importance. The future orders placed or withheld by these, customers determine in a large measure the success or failure of the firm. Therefore the time is fast passing when letters of everyday correspondence, addressed to customers or 0 interested prospective customers, can be written in a routine way. Business men are insisting that it takes something more than the mere omission of certain hackneyed words and phrases to make highly effective every day letters of business. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.