[PDF] Predicting Trends And Building Strategies For Consumer Engagement In Retail Environments eBook

Author : Granata, Giuseppe
Publisher : IGI Global
Page : 413 pages
File Size : 44,53 MB
Release : 2019-05-30
Category : Business & Economics
ISBN : 1522578579

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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Author : D.J. Hemanth
Publisher : IOS Press
Page : 670 pages
File Size : 40,9 MB
Release : 2022-11-23
Category : Computers
ISBN : 1643683152

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Recent developments in parallel computing for various fields of application are providing improved solutions for handling data. These newer, innovative ideas offer the technical support necessary to enhance intellectual decisions, while also dealing more efficiently with the huge volumes of data currently involved. This book presents the proceedings of ICAPTA 2022, the International Conference on Advances in Parallel Computing Technologies and Applications, hosted as a virtual conference from Bangalore, India, on 27 and 28 January 2022. The aim of the conference was to provide a forum for the sharing of knowledge about various aspects of parallel computing in communications systems and networking, including cloud and virtualization solutions, management technologies and vertical application areas. The conference also provided a premier platform for scientists, researchers, practitioners and academicians to present and discuss their most recent innovations, trends and concerns, as well as the practical challenges encountered in this field. More than 300 submissions were received for the conference, from which the 91 full-length papers presented here were accepted after review by a panel of subject experts. Topics covered include parallel computing in communication, machine learning intelligence for parallel computing and parallel computing for software services in theoretical and practical aspects. Providing an overview of recent developments in the field, the book will be of interest to all those whose work involves the use of parallel computing technologies.

Author : Karen E. Sutherland
Publisher : Springer Nature
Page : 431 pages
File Size : 40,74 MB
Release : 2020-12-21
Category : Business & Economics
ISBN : 9811546584

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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Author : Kavo?lu, Samet
Publisher : IGI Global
Page : 212 pages
File Size : 39,20 MB
Release : 2019-10-25
Category : Business & Economics
ISBN : 1799817369

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Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Author : DAVID SANDUA
Publisher :
Page : 148 pages
File Size : 45,39 MB
Release :
Category : Business & Economics
ISBN :

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In the vast and competitive e-commerce universe, Amazon has emerged as a dominant force, capturing a significant portion of the market. However, the success of a product on Amazon is not determined solely by its quality or price, but is influenced by factors such as trends, tribes and niches. This book delves into the secret of success on Amazon, exploring how current trends, online communities (tribes) and niche markets (niches) impact sales and profitability. Trends refer to emerging patterns in consumer behavior, influenced by social changes or technological advances. Tribes, on the other hand, are groups of people with similar interests or preferences that can significantly influence purchasing decisions. Niches, meanwhile, are specialized market segments that cater to specific and often unique needs. By identifying and understanding these niches, marketers can offer products that perfectly match the needs of these consumers, reducing competition and building a loyal customer base. In addition to these concepts, the book also highlights the importance of data analytics in understanding and analyzing consumer behavior. Data-driven strategies are essential for uncovering trends, identifying tribes and locating profitable niches. This book is an essential guide for any marketer or professional looking to unlock the secrets of Amazon bestsellers. By mastering the concepts of trends, tribes and niches, and applying data-driven strategies, sellers can maximize their sales potential on the platform and achieve sustained success.

Author : Arslan, Yusuf
Publisher : IGI Global
Page : 383 pages
File Size : 10,53 MB
Release : 2019-09-20
Category : Business & Economics
ISBN : 1799802590

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Author : Santos, José Duarte
Publisher : IGI Global
Page : 267 pages
File Size : 33,45 MB
Release : 2019-08-30
Category : Business & Economics
ISBN : 1522597859

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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Author : Silvestri, Cecilia
Publisher : IGI Global
Page : 389 pages
File Size : 25,10 MB
Release : 2019-11-15
Category : Business & Economics
ISBN : 1799814211

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A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Author : Takeshi Takenaka
Publisher : Springer Nature
Page : 313 pages
File Size : 42,5 MB
Release : 2020-02-19
Category : Computers
ISBN : 9811531188

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This book constitutes the refereed proceedings of the 7th International Conference on Serviceology for Services, held in Osaka, Japan, in March 2020. The 16 full papers and 3 short papers presented in this volume were carefully reviewed and selected from 58 submissions. The papers are organized around the following topics: hospitality management; service innovation and employee engagement; service marketing and consumer behavior; customer experience and service design; service engineering and implementation.

Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
Page : 361 pages
File Size : 35,56 MB
Release : 2019-09-20
Category : Business & Economics
ISBN : 1522582711

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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.