[PDF] Plan Of The Campaign eBook

Author : Andrea Kihlstedt
Publisher : Jones & Bartlett Learning
Page : 439 pages
File Size : 14,30 MB
Release : 2010
Category : Business & Economics
ISBN : 0763758310

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CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.

Author : Dave Chaffey
Publisher : Taylor & Francis
Page : 677 pages
File Size : 25,4 MB
Release : 2022-07-22
Category : Business & Economics
ISBN : 1000610918

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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Author : John A. Warden, III
Publisher : DIANE Publishing
Page : 223 pages
File Size : 31,57 MB
Release : 1994-05
Category :
ISBN : 0788108093

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One of the first analyses of the pure art of planning the aerial dimensions of war. Explores the complicated connection between air superiority and victory in war. Focuses on the use of air forces at the operational level in a theater of war. Presents fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. 20 photos. Bibliography.

Author : Allan Dib
Publisher : Page Two
Page : 0 pages
File Size : 43,3 MB
Release : 2021-01-25
Category : Business & Economics
ISBN : 1989603688

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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Author : Bruce I. Newman
Publisher : SAGE
Page : 188 pages
File Size : 39,75 MB
Release : 1994
Category : Business & Economics
ISBN : 9780803951389

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Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Author : Drew McKissick
Publisher : Drewmckissick.com
Page : 30 pages
File Size : 14,19 MB
Release : 2013-09-30
Category : Political Science
ISBN : 9780615944975

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Before you get started on any campaign you NEED to have a plan. And that means campaign planning! Whether it's an election or issue lobbying campaign, if you do the planning you need to do on the front end, you'll save yourself a lot of time and headache later, not to mention increase your chances of being successful. Remember, "if you fail to plan, you plan to fail." This is not about "running" a campaign, but how to plan one - and how to do the research and make the evaluations that you need to make in order to decide what kind of strategy and tactics you should use. So, where do you start? That's what this book is about. It's written to help you go through a step-by-step process of doing the things you need to do, in the general order you need to do them, to develop a plan for your campaign. I've spent a good bit of time working to make sure that it covers what you need to know, but does so in a way that's incredibly easy to follow. Having a Plan Makes a Difference! Once you've got a plan, it makes it much easier to know "what's next" on a day to day basis, and it's easier to determine what you should do, based on what you have determined is important. It will give you confidence as you go forward because you will have thought things through, and you'll know "why" it's better to do things this way or that, not just guess or roll with the flow. This book breaks campaign planning out into five basic areas: * Evaluation: How to determine the factors that relate to your objective (how things impact "winning") * Research & Targeting: How to analyze your capability of achieving the results you want (based on the research that you do) * Strategy: How to develop a strategy that maximizes your strengths and their weaknesses * Tactics & Implementation: How to determine what tactics to use and when * Regular Review: How to evaluate and review the plan and your progress on a regular basis You get started simply by following the provided "Planning Checklist" and use it to keep track of things until you're done. One step at a time! What is your campaign worth? If it's worth RUNNING, it's worth PLANNING. You'll be glad you did it right. This book shows you how!

Author : Jay A. Conger
Publisher : Harvard Business Review Press
Page : 81 pages
File Size : 10,19 MB
Release : 2008-09-08
Category : Business & Economics
ISBN : 1633691020

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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.