[PDF] Perceived Value Of Shopping Mall eBook

Author : JP Peggie Tan
Publisher :
Page : 14 pages
File Size : 16,78 MB
Release : 2019
Category :
ISBN :

GET BOOK

Shopping mall industry in Malaysia especially in Klang Valley facing the issue of oversupply. According to Knight Frank research (2018), the recent completion of circa 1.40 million sq.ft. has brings the net lettable area of retail space in Klang Valley's cumulative supply to 58.97 million sq.ft. in 2H2018. Shopping mall's owners and operators need to continuously refresh and reinvent. Also, to embark on asset enhancement initiative (AEI) and creating new experience to stay relevant in the competitive environment. Hence, an effective value proposition is important and it needs to be distinct. This research applies academic models and framework to develop a value proposition of shopping mall. Herewith, Mid Valley Megamall is the shopping mall under study and comparing with the leading competitor in the market which is Sunway Pyramid Shopping Centre. The objectives of this paper including identification of customer's perceive value of shopping mall, critical evaluation of existing value proposition of Mid Valley Megamall with Sunway Pyramid Shopping Centre. Nevertheless, to identify gap and finally to propose a new value proposition for Mid Valley Megamall. Monroe (1990) and Holbrook's Typology Value (1999) Framework is using in elaborating customer's perceived value of shopping mall. Followed by using Piercy (2009) and Lawton (n.d) Model in differentiating and evaluating the existing value proposition of both shopping malls. Finally, a new value position proposal is recommended to Mid Valley Megamall in order to stimulate a competitive advantage among its competitors.

Author : Shuang Wu
Publisher : Springer Nature
Page : 701 pages
File Size : 39,9 MB
Release : 2020-06-15
Category : Business & Economics
ISBN : 3030391655

GET BOOK

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Faruqi Ismael and Suresh Kumar, S.T., M.Si.
Publisher : Rasibook
Page : 182 pages
File Size : 31,63 MB
Release : 2020-03-11
Category : Business & Economics
ISBN : 6237214739

GET BOOK

This monograph is expected to find out what factors that are being concerned by customers to choose a shopping mall. Based on the previous studies some variables are considered very important to determine customers’ intention to choose a shopping mall, they are perceived value, convenience orientation, trust, customer satisfaction and willingness to buy. Hence, to confirm the previous studies, quantitative method is employed with a survey as a tool to collect data. Since DKI Jakarta has the highest number of shopping malls and it is the capital city of Indonesia where many Indonesians from various races live, hence DKI Jakarta is taken as the place of study to represent Indonesia as a whole.

Author : Piotr Krowicki
Publisher : Taylor & Francis
Page : 228 pages
File Size : 43,72 MB
Release : 2024-02-26
Category : Business & Economics
ISBN : 1003855016

GET BOOK

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.

Author : Reuban Jacob
Publisher : LAP Lambert Academic Publishing
Page : 140 pages
File Size : 30,44 MB
Release : 2013
Category : Consumer behavior
ISBN : 9783659341656

GET BOOK

Although malls have been a topic of interest to marketing researchers for at least 35 years, the attraction between malls and consumers has received little interest. Need constantly arises to assess the expectations and perceptions of customers towards shopping malls due to constant change with the shopping trends and evolution of lifestyle. The study analyses the perceptions of customers, toward shopping malls by evaluating the factors that influence the customers to revisit the mall and exhibit loyalty. This analysis has also helped highlight the expectations of customers from a mall.

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
Page : 661 pages
File Size : 41,64 MB
Release : 2021-05-28
Category : Business & Economics
ISBN : 1799864782

GET BOOK

With new technologies constantly being created, implemented, and sold, it is a robust opportunity for companies to hop on board with the latest digital trends. With the business world undergoing rapid changes and advancements in current times, the transformation process has been rapid and the disruptions significant. This has created a culture of innovation and a plethora of available business opportunities, especially when focused on Central Asia, Southeast Asia, and East Asia. Along with these innovative technologies and new opportunities in the business world comes challenges and trends within the Asian region that require more attention and advanced research to fully understand this digital transformation era and the resulting impacts, challenges, and solutions. The Handbook of Research on Disruptive Innovation and Digital Transformation in Asia addresses key topics for understanding business opportunities in Asia, covering a variety of challenges and nations in the Asian region from technological disruption and innovation to connectivity and economic corridors in Asia, Islamic finance and tourism, and more. Due to its innovative topics and approaches, geographical focus, and methodologies, the chapters provide readers with a unique value in bringing new perspectives to understanding emerging businesses and challenges in Asia. This book is ideal for professors in academia, deans, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, and researchers.

Author : Daniele Scarpi
Publisher : Springer Nature
Page : 207 pages
File Size : 17,94 MB
Release : 2020-05-28
Category : Business & Economics
ISBN : 3030438767

GET BOOK

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

Author : John R. White
Publisher : John Wiley & Sons
Page : 538 pages
File Size : 49,64 MB
Release : 1996-03-15
Category : Business & Economics
ISBN : 9780471040026

GET BOOK

Shopping centers and other forms of retail properties continue tobe among the soundest real estate investments in North America. Butretail property is a highly specialized field of real estatedevelopment with a unique and complex set of legal, financial,development, management, and marketing variables about whichinvestors and developers must possess a sound working knowledge.Now this book arms with you with that knowledge, and muchmore. The most comprehensive, authoritative, up-to-date resource of itskind, Shopping Centers and Other Retail Properties covers everyvital aspect of negotiating, buying, selling, developing, managing,and marketing shopping centers and other retail properties. EditorsJohn R. White and Kevin D. Gray, of the leading real estateconsulting firm Landauer Associates, and an all-star team ofexperts in the field of shopping center and retail propertydevelopment, share everything they know about: * All important legal issues * Investment and feasibility analysis * Valuation requirements and performance measures * Planning, designing, and renovating retail properties * Developing and investing in local and community shopping centers,highway retail centers, and regionals and super regionals * Operating and managing retail centers * Mortgage financing and financing through public and privateequity issues * Space marketing and lease terms * Macro and micro market analysis * And much more Shopping Centers and Other Retail Properties is an indispensableworking resource for both new and experienced retail propertyinvestors and developers as well as those who work with them,including attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants. "Timely insights into an industry undergoing tremendous change."-- For both newcomers and seasoned professionals in retail propertyinvestment, this book provides a wealth of vital information onevery aspect of developing and managing shopping centers and retailproperties. Written by an all-star team of specialists in thefield, Shopping Centers and Other Retail Properties: * Provides expert guidance on financing, developing, operating, andmanaging shopping centers and other retail properties * Covers analysis of retail market demand, investment andfeasibility analysis, appraisal, mortgage financing, financing byequity, new planning formats, and much more * Serves as an indispensable working resource for investors,developers, attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants "An authoritative work that will be immensely useful to anyoneinterested in retail real estate." -- "Retail developments have become the key investments now targetedin real estate. No two people have commanded more respect forexpertise than this book's editors. There are many, many booksattempting to guide readers in this field. In my experienced view,none compares to the excellence and usefulness of this text." --

Author : M. Jeffrey Hardwick
Publisher : University of Pennsylvania Press
Page : 292 pages
File Size : 44,44 MB
Release : 2004
Category : Architects
ISBN : 9780812237627

GET BOOK

The enclosed shopping mall, now so ubiquitous, was invented by one man: Victor Gruen. Mall Maker is the first biography of this visionary spirit.