[PDF] Owning The Olympics eBook

Author : Monroe Price
Publisher : University of Michigan Press
Page : 424 pages
File Size : 49,8 MB
Release : 2008-02-22
Category : History
ISBN : 0472900498

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"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Author : Monroe Price
Publisher : U OF M DIGT CULT BOOKS
Page : 424 pages
File Size : 50,90 MB
Release : 2008-02-28
Category : History
ISBN : 9780472070329

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"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

Author : Monroe Price
Publisher :
Page : 424 pages
File Size : 21,84 MB
Release : 2009
Category : Mass media
ISBN : 9781280997884

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"From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"--A global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities-including the Chinese Communist Party itself-seek to influence and control the narratives through which the Beijing Games will be understood"--Publisher's description.

Author : Alan Bairner
Publisher : Routledge
Page : 499 pages
File Size : 32,60 MB
Release : 2010-03-09
Category : Reference
ISBN : 1136963022

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With the ever increasing global significance of the Olympic Games, it has never been more topical to address the political issues that surround, influence and emanate from this quadrennial sporting mega event. In terms of the most recent evidence of the politics of the Olympics, the 2008 Beijing Games were riddled with political messages and content from the outset, and provided a global stage for protesters with numerous agendas. These included, to name but a few, proposed boycotts, potential terrorist attacks, the question of open media access, protests against China’s political practices and attempts to interrupt the ‘traditional’ torch rally. Essays in this collection focus on numerous political aspects of the Olympics from a variety of different perspectives, with a Glossary that contains a range of politically relevant entries relating to famous and infamous Olympic athletes, Olympic movement personnel and events and broader political issues and developments which have affected the modern Games. The purpose of this anthology is not to perpetuate hatred towards the concept and practices of Olympism or to regurgitate a ‘celebratory party line’. Instead, in addition to being informative, the book offers critical engagement with the Olympics by raising awareness of the movement’s political significance. Consequently, the essays in this anthology illustrate the strong but changing links between the modern Olympic Games and politics, in general, and address and discuss the key political aspects and issues with regard to the Games themselves, to national and international sport organisations and to specific countries’ attitudes to (ab)using the idea/ideal of the Olympics for their own political ends.

Author : John Davis
Publisher : John Wiley & Sons
Page : 366 pages
File Size : 13,82 MB
Release : 2008-12-03
Category : Business & Economics
ISBN :

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This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.

Author : Kim Bissell
Publisher : Routledge
Page : 181 pages
File Size : 38,27 MB
Release : 2015-07-16
Category : Social Science
ISBN : 1317976886

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When the general public follow the Olympic Games on television, on the internet, even in the newspapers, they feel like they have themselves experienced the performances of the athletes. This book explores whether it is ever possible to experience the Olympic Games as an athletic event without considering the effect of the media. It addresses a multitude of ways in which the intermediary of media production alters the experience of the Olympics. Spectators watching Olympic events from the stands are less subjected to the language of the commentators, journalists, and even the athlete interviews as they form impressions and understandings of the games. However, even those who sit in the stands for the opening ceremonies or walk down the streets of the Olympic Village and the host city are treated to media spectacles that are intentionally produced to display the attitudes, values, and beliefs of the host country and its Olympic Committee. This book performs the important task of analysing ways in which the media serves as both an integral component and an arbiter of the Games for society. This book was originally published as a special issue of Mass Communication and Society.

Author : Vassil Girginov
Publisher : Taylor & Francis
Page : 663 pages
File Size : 18,53 MB
Release : 2023-05-09
Category : Sports & Recreation
ISBN : 1000938611

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The Olympics: A Critical Reader represents a unique, critical guide to the definitive sporting mega-event and the wider phenomenon it represents – Olympism. Combining classic texts and thoughtful editorial discussion with challenging new pieces, including previously unseen material, the book systematically addresses the key questions in modern Olympism, including: what does studying Olympism entail? how do historical accounts create and challenge Olympic myths? how do different theoretical perspectives inform our understanding of Olympism? which socio-political processes influence personal, collective and imagined Olympic identities? how do we experience and make sense of Olympism? who owns Olympism and why does it matter? how do cities compete for and celebrate the Olympics? how are the Olympic values promoted? why is it important to protect the ethical principles and properties of Olympism? what are the grounds for contesting Olympism? how can Olympism be taught? how can the principles and practices of Olympism be sustained in the future? Each thematic part has been designed to include a range of views, including background treatment of an issue as well as critical scholarship, to ensure that students develop a well-rounded understanding of the Olympic phenomenon. The Olympics: A Critical Reader is essential reading for students of the Olympics and Olympism, the sociology of sport, sport management and cultural studies.

Author : D.P. Martinez
Publisher : Routledge
Page : 191 pages
File Size : 28,16 MB
Release : 2013-10-18
Category : Social Science
ISBN : 1317965752

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This book focuses on the processes of documenting the Beijing Olympics – ranging from the visual (television and film) to radio and the written word – and the meanings generated by such representations. What were the ‘key’ stories and how were they chosen? What was dramatised? Who were the heroes? Which ‘clashes’ were highlighted and how? What sorts of stories did the notion of ‘human interest’ generate? Did politics take a backseat or was the topic highlighted repeatedly? Thus, the focus was not on the success or failure of this event, but on the ways in which the Olympics Games, as international and historic events, are memorialised by observers. The key question that this book addresses is: How far would the Olympic coverage fall into the patterns of representation that have come to dominate Olympic reporting and what would China, as a discursive subject, bring to these patterns? This book was previously published as a special issue of Sport in Society.

Author : Richard Witt
Publisher : A&C Black
Page : 207 pages
File Size : 31,6 MB
Release : 2012-05-10
Category : Sports & Recreation
ISBN : 1408179563

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'I hope the Romanian doesn't get through, because I can't pronounce her bloody name.' Allegedly from David Coleman, British radio and TV commentator, at one of his many Olympic coverages, when he thought he was off air. A Lifetime of Training for Just 10 Seconds is a collection of quotations from Olympic athletes, eyewitnesses and commentators through the ages, whether written, broadcast, overheard or misreported. They are inspiring, devastating - often hilarious - and a fascinating insight into the Games, the people who watch and compete in them, and those labouring and slithering behind the scenes. The notes following the quotes give a potted history of the Games and its cast of characters. 'These are the Olympics; you die before you quit.' The great American discus thrower, Al Oerter, winner of four successive gold medals (1956-1968). For the third of these in Tokyo, he competed despite excruciating pain from a torn rib cartilage, strapped up and iced.