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This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication. Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.
The global explosion of online activity is steadily transforming the relationship between government and the public. The first wave of change, e-government, enlisted the Internet to improve management and the delivery of services. More recently, e-democracy has aimed to enhance democracy itself using digital information and communication technology. One notable example of e-democratic practice is the government-sponsored (or government-authorized) online forum for public input on policymaking. This book investigates these online consultations and their effect on democratic practice in the United States and Europe, examining the potential of Internet-enabled policy forums to enrich democratic citizenship. The book first situates the online consultation phenomenon in a conceptual framework that takes into account the contemporary media environment and the flow of political communication; then offers a multifaceted look at the experience of online consultation participants in the United States, the United Kingdom, and France; and finally explores the legal architecture of U.S. and E. U. online consultation. As the contributors make clear, online consultations are not simply dialogues between citizens and government but constitute networked communications involving citizens, government, technicians, civil society organizations, and the media. The topics examined are especially relevant today, in light of the Obama administration's innovations in online citizen involvement.
The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents. Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology. Seizov introduces the book’s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme "Imagery and Communication in Online Narratives" (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication – news, election campaigns, NGOs, and social movements – the book presents the analyses of convenience samples from each of them in detail. This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes.
This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.
As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication. Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.
Providing an overview of Internet politics, this work examines the impact of communication technologies on political parties and elections, pressure groups, social movements, public bureaucracies, and global governance.
"The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life." —Maxwell McCombs, University of Texas at Austin "The effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes." —Dietram A. Scheufele, University of Wisconsin-Madison "Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic." —Gadi Wolfsfeld, Author of Making Sense of Media and Politics: Five Principles in Political Communication "...an engaging and timely analysis of the central role of media in American politics. ... The book provides multiple perspectives to stimulate critical thought and reflection." —Ann N. Crigler, University of Southern California "Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. ... A must-read for anyone looking to introduce themselves to this important research area." —R. Lance Holbert, The Ohio State University ? What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals??The Dynamics of Political Communication: Media and Politics in a Digital Age?explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication. The text’s companion website provides expanded resources for students as well as materials for instructors to use in the classroom. The Dynamics of Political Communication?immerses readers in contemporary events through its coverage of online campaigning, effects of negative advertising, issues of gender bias in campaign politics, and image-management strategies in the 2012 campaign. It will prepare you to survey the current political landscape with a more critical eye, and encourage a greater understanding of the challenges and occurrences presented in this constantly evolving field.
The world of political communication is morphing almost constantly into new areas and realities. Online-only news, Web 2.0 user-created content, hyperlocal news, and the rise of the Twittersphere have all contributed to an ever-changing media environment. Communicating Politics Online captures the constant change of new online media.
This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.