[PDF] One Increasing Purpose Etc Revised eBook

Author : Fred Reichheld
Publisher : Harvard Business Press
Page : 159 pages
File Size : 45,22 MB
Release : 2021-12-07
Category : Business & Economics
ISBN : 1647821797

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Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

Author : George Orwell
Publisher : Renard Press Ltd
Page : 15 pages
File Size : 29,91 MB
Release : 2021-01-01
Category : Literary Collections
ISBN : 1913724263

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George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Author : David Preece
Publisher : Routledge
Page : 232 pages
File Size : 37,87 MB
Release : 2018-03-29
Category : Business & Economics
ISBN : 1351141546

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Originally published in 1989 this book gives an overview of the empirical work on new technology objectives, together with an analysis of management strategies for adoption at the corporate, technological and people levels. It also reviews previous work on the extent to which staff at different levels, and from different specialism, are involved in decision-making, as well as the adoption process more generally. The book looks at different approaches to analysing organizational contexts and provides a framework for studying the stages of the adoption process. The book includes case studies - two in financial services and two in engineering contexts.