[PDF] Old Time Advertising Cuts And Typography eBook

Author : Boston Type and Stereotype Foundry
Publisher :
Page : 184 pages
File Size : 33,7 MB
Release : 1832
Category : Design
ISBN : 9780486260235

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Hundreds of eye-catching cuts: eagles, musical instruments, animals, sports, many more. Also typefaces—Italian, Black, Fat, Shaded, Outlined, etc. Over 700 illus.

Author : Dover
Publisher : Courier Corporation
Page : 128 pages
File Size : 33,38 MB
Release : 2014-03-05
Category : Design
ISBN : 0486316009

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Comprehensive volume contains all the essentials for creating ads with a retro look and feel. Contents include borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.

Author : Alex W. White
Publisher : Simon and Schuster
Page : 224 pages
File Size : 32,36 MB
Release : 2015-09-01
Category : Design
ISBN : 162153491X

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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Frederick James Trezise
Publisher : Forgotten Books
Page : 140 pages
File Size : 29,68 MB
Release : 2017-07-23
Category : Business & Economics
ISBN : 9780282503734

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Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Steven Heller
Publisher : Simon and Schuster
Page : 0 pages
File Size : 16,84 MB
Release : 2020-01-07
Category : Design
ISBN : 1621537099

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A Revival and Celebration of the Golden Age of Typography Any type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise Fili have collected over the years. As type gourmets, Heller and Fili savor type in many forms—especially the aesthetically idiosyncratic and the printed artifacts of which historical or retro typefaces are samples. A period of rapid innovation and growth in printing and type technology, the late 1800s and early 1900s saw type foundries in Europe and America burst into wellsprings for bold compositions and arresting typefaces However, this is not a history book; rather, it is a sampler of tasty typographic confections or so-called eye candy. The curated selection here reflects this era’s printing material, including stock pictorial cuts, filigree borders, and cartouches galore. These aesthetic gems are the fruit of Heller’s and Fili’s labors after spending decades scouring the antiquarian book and flea markets of Paris, Berlin, Rome, Florence, Barcelona, eastern Europe, and elsewhere online and in auction catalogs to find examples of graphic design worth preserving and reviving. These beautiful—yet often absurd—rarities represent historic typeface catalogs and specimen sheets from an age when craftsmanship was at its zenith and attention to manufacture was rigorous. Paired best with the authors’ 2011 book, Vintage Type & Graphics, this full color volume is not just about delectation for its own sake, but to prove beyond a drop-shadow of a doubt that just because a typeface or decorative device is “old” does not mean it is “old-fashioned.”

Author : Frank H. Atkinson
Publisher : Courier Dover Publications
Page : 129 pages
File Size : 14,42 MB
Release : 2018-06-13
Category : Design
ISBN : 0486824977

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Drawn from a pair of early 20th-century sign-painting manuals, this reference abounds in color and black-and-white borders, frames, typography, and other images, all ideal for re-creating styles from the 1890s–1920s.

Author : Deberny Type Foundry
Publisher : Courier Corporation
Page : 212 pages
File Size : 41,74 MB
Release : 2013-01-09
Category : Design
ISBN : 0486155528

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Here is a nearly inexhaustible supply of copyright-free graphics filled with late 19th- and early 20th-century charm, ideal for a wide range of arts and crafts projects. Reproduced from the catalog of a famous French type foundry, it is a rich and authoritative source of advertising art of the period—filled with many delightful and arresting images not available elsewhere. An enormous array of objects, activities, and interests are depicted in finely detailed illustrations that lend themselves especially well to reproduction. Motifs include food and drink, domestic furnishings, vehicles, machines, tools and hardware, medical utensils, pharmaceuticals, farm animals and birds, as well as trades, sports, and music. Also included are fencers, golfers, insects, billiard tables, wrought-iron gates, architectural decorations, cows being milked, hunting dogs in the field, crowns and coronets, extravagantly carved breakfronts, elegant presentations of food, and much, much more. In addition, a large section is devoted to ornate banners, mortised cuts, and other line art specifically intended for typographical use. While the cuts in this collection range in style from genre realism to Art Nouveau, the images—beautifully realized in scrupulous and revealing detail—have a timeless appeal ideal for a wide variety of graphic uses.