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Brings together a variety of scholarly contributions from a European perspective. This book covers dimensions of MNE corporate strategy in the face of complex policy environments: corporate strategic responses to national policy institutions; pro-active institution-oriented strategies; and, dynamics of international business-government relations.
For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage. Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.
This textbook examines the increasing impact of the European Union on the European business environment, addressing the core challenges facing enterprises in the formative years of the new millennium.
This contributed volume seeks to provide a unique window on the globalization process by analyzing the dynamics of Foreign Direct Investment (FDI) in Europe and Asia, as well as its influence on the renewal of public policies and regulations, both transnational and local. It discusses the link between the trans-nationalization of productive and business systems and the renewal of local regulations in the light of concerns over competitiveness and attractiveness, as well as new social tensions. Multinational corporations (MNCs) as key actors of globalization are central for understanding the new interactions between the global, regional and local dimensions as well as for highlighting the challenges of regulation both at transnational level and within national boundaries. Research approaches along two broad lines are presented: First, a theoretical and empirical approach that examines links between the strategies of multinationals and local public policy in order to contribute to a better understanding of the institutional dynamics of social regulation. Second, a comparative approach that compares regional spaces, with particular attention to Europe on the one hand, and to the two great emerging powers, China and India, on the other.
Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.
This book explores the political and economic issues currently challenging EU member states affecting both the core Eurozone and non-core states. It analyses and explains how its own economic, and political, relationships have been critically influenced by fierce competition from its rivals in other major global economies, as well as by the systemic weaknesses in the economic and financial model it created. The book provides insight into both the underlying and more immediate economic and social challenges created by: its post-2007 enlargement to 28 countries - excluding the Balkan remnants of former Yugoslavia; the nature of the regulatory regime centralized in Brussels, and the host of issues and critiques this fosters; its ‘open borders’ policy and precious guiding principle, crystallized in the Schengen agreement; security weaknesses exacerbated by increasing volumes of migration; and the ongoing debt crises as the greatest existential challenge to the EU project. Featuring interviews with high profile key players from inside and outside Europe the book will examine new and underlying stresses - political and economic - to guide a greater understanding of the EU plan.
This volume brings together experienced Professors and PhD researchers from all over Europe to summarise the crucial dilemmas that the European Union has to confront during its current multilevel crisis. The chapters are organized into four parts. The first section deals with constitutional issues of the EU, namely multilevel democratic governance, gender equality, and participatory democracy, and the impact of the crisis on them. The second analyses public governance issues, with reference to urban planning as a new policy for the EU, state aid and privatization of public companies, corporate governance principles for public companies, and EU case law on freedom of establishment of companies. The third part discusses certain issues of the EU internal market and external trade, namely the Europeanisation of labour relations, the relation between EU environmental law and international agreements, the dilemma between regionalism and multilateralism in international trade law, and the Eurasian Economic Union. The fourth section explores the Eurozone crisis from different perspectives and areas, namely political philosophy, economics, political science, administrative science, and law.
This book provides cutting edge research and knowledge and an academic study of the impact of globalisation in different areas affecting management and how management is responding. It gives a comprehensive analysis of what is actually happening and likely future trends. It is not just a focus on 'convergence' arguments, but integrates a broader view of still remaining regional and national differences in management and organisation. The book draws on new theoretical approaches in the field of international business, highlighting areas such as Anglo-German subsidiaries of MNCs, HRM practices and change management processes or employment relations in US-based MNCs in Europe and many other aspects.
Today, the business climate for American technology companies is heating up in Europe. Concerned about Europe’s lack of competitiveness in the global digital economy, both the European Commission and various EU member states are looking to significantly expand their antitrust powers to curb large technology companies. One way they do this is by blocking pre-eminent firms’ planned mergers and acquisitions and forcing them to provide access to the data they have gathered—to the benefit of European competitors. Europe’s hardening antitrust stance poses significant problems to U.S. business interests in Europe’s giant digital market. The Commission’s approach also risks digital protectionism and politicization of antitrust enforcement, which could have significant implications for trade relations between the United States and the European Union and for many emerging markets’ thinking about competition policy issues. This paper reviews the proposed changes to Europe’s competition policy and its implications and discusses how U.S. officials and other stakeholders can respond to them.
The global business landscape is changing -- rapidly. The past decade has seen major disruptions like the pandemic, military conflict, and geopolitical tension with severe ramifications for multinational organizations that operate as part of the global economy. It is no longer viable to optimize international business activities in tightly coupled value chains too rigid and inflexible to deal with major disruptions, which often happen unexpectedly. Instead, rapidly changing environmental conditions require adaptive processes in agile structures to deal with major events.In this edited volume, researchers at the Copenhagen Business School, associated international scholars, and talented students attempt to make sense of these global political developments, considering how they may affect global business, and how multinational enterprises can navigate this. The volume includes eighteen distinct chapters addressing different business and policy challenges posed by an uncertain economic future. The possible consequences of these changes are described as the increasing deglobalization of markets and firms between Europe and the rest of the world, which will inevitably affect the structure of global industries, and multinational corporations must find ways to deal effectively with the turbulent conditions. Many of the chapters may frame the issues from a European angle, whereas other contributions present extensive backgrounds outside of European markets including China, India, and the United States. So, while the volume presents 'European Perspectives', it also engages with broader economic, political, and cultural views.