[PDF] Mobile Commerce eBook

Author : Paul May
Publisher : Cambridge University Press
Page : 304 pages
File Size : 29,90 MB
Release : 2001-04-19
Category : Business & Economics
ISBN : 9780521797566

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This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1584 pages
File Size : 41,4 MB
Release : 2017-06-19
Category : Business & Economics
ISBN : 1522526005

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In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Author : Norman Sadeh
Publisher : John Wiley & Sons
Page : 270 pages
File Size : 43,38 MB
Release : 2003-01-03
Category : Computers
ISBN : 0471456578

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The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

Author : Paul Skeldon
Publisher : Crimson Publishing
Page : 272 pages
File Size : 22,66 MB
Release : 2011-10-19
Category : Business & Economics
ISBN : 1780590954

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Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.

Author : Brian Ernest Mennecke
Publisher : IGI Global
Page : 368 pages
File Size : 43,24 MB
Release : 2003-01-01
Category : Computers
ISBN : 9781931777827

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"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

Author : Tim Hayden
Publisher : Pearson Education
Page : 201 pages
File Size : 17,14 MB
Release : 2014
Category : Business & Economics
ISBN : 0789751542

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More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

Author : June Wei
Publisher : CRC Press
Page : 494 pages
File Size : 25,41 MB
Release : 2014-11-20
Category : Computers
ISBN : 1482264242

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Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 1350 pages
File Size : 39,46 MB
Release : 2006-03-31
Category : Business & Economics
ISBN : 1591408008

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[Administration (référence électronique)].

Author : Ee-Peng Lim
Publisher : IGI Global
Page : 324 pages
File Size : 15,42 MB
Release : 2003-01-01
Category : Technology & Engineering
ISBN : 1591400899

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There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.

Author : Wen Chen Hu
Publisher : Engineering Science Reference
Page : 0 pages
File Size : 41,78 MB
Release : 2010
Category : Business & Economics
ISBN : 9781615207619

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"This book looks at theory, design, implementation, analysis, and application of handheld computing under four themes: handheld computing for mobile commerce, handheld computing research and technologies, wireless networks and handheld/mobile security, and handheld images and videos"--Provided by publisher.