[PDF] Middle Class Media And Modi eBook

Author : Nagesh Prabhu
Publisher :
Page : 369 pages
File Size : 27,35 MB
Release : 2020
Category :
ISBN : 9789353885847

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The spectacular victory of Narendra Modi and the BJP in 2014 and again in 2019 demands a nuanced exploration of the factors that led to it. Though the role of the middle class and the media in the making of what is called the 'Modi Wave' is often talked about, a clear-eyed and unbiased look at how they transformed the political landscape in post-liberalization India is still wanting. This book studies how the Indian middle class, once seen as politically indifferent, has gradually become a player of importance. This change, which slowly began in the 1990s, has now reached a crescendo, and Modi has become the icon of the changing economic demands of the middle class and their ideological rightward shift. The new middle class played a decisive role in the electoral outcomes of 2014 and 2019 - two elections that have undoubtedly changed the way India imagines itself and how the rest of the world sees India. Modi's management of mainstream and social media - primary consumers of which is the ever-growing middle class - has played a key role in his emphatic victories. This book will help the reader understand the arsenal that Modi used in these elections and is a must-read for scholars of politics, media studies and sociology.

Author : Amit Mittal
Publisher : Prabhat Prakashan
Page : 89 pages
File Size : 44,74 MB
Release : 2023-12-29
Category : Political Science
ISBN : 9355628064

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In the intricate fabric of a nation's progress, the middle-class stands as an unsung hero, contributing significantly to economic prosperity, societal well-being, and the pursuit of dreams. Beyond a mere economic stratum, the middle-class embodies ambition, resilience, and adaptability, steering the course of progress and social change. This book meticulously examines the multifaceted impact of Prime Minister Narendra Modi's policies on this vibrant and dynamic segment of India's population. His tenure has been characterized by a series of interconnected reforms, strategically designed to empower the middle class on a broad scale. From economic transformations to social initiatives, financial inclusion to healthcare advancements, Modi's administration has left an indelible mark on the lives of the middle-class. This book goes beyond statistics, offering an insightful exploration into the tangible effects of these policies on individuals, families, and communities. The middle-class emerges with new found confidence as dreams are realized, ambitions achieved, and lives improved. Join us in this exploration of policy, impact, and aspiration. Immerse yourself in the stories that shape the middle-class of India and discover how PM Modi has empowered this vibrant and dynamic segment of the nation.

Author : Anshu Srivastava
Publisher : Taylor & Francis
Page : 120 pages
File Size : 13,9 MB
Release : 2021-09-05
Category : Social Science
ISBN : 1000425126

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This volume explores the emergence, evolution and definition of the middle class in India. As a class created as the interpreters between the colonial rulers and the millions whom they governed in the pre-Independence era, the Indian middle class has existed in congruence with the state, occupying vital positions in state administration. Since Independence, this middle class underwent major sociological change as they live independent of the state, which affected their social, economic and political position, reaping benefits of liberalisation and globalisation through education and employment. An otherwise internally differentiated and heterogeneous group, the new Indian middle class often unifies itself to shape socio-political discourse that affects politics and policymaking, from domestic to international affairs. This volume analyses this class phenomenon through a close study of a new metropolitan middle class in India – the software professionals, emblematic of the 'new India’. It discusses this emerging class as a political category and their engagements with the state, democracy, political parties, issues of gender, basic necessities and social justice. Further, it discusses their social action and ‘middle class activism’ for issues such as environment, cleanliness and corruption, particularly highlighting its presence in the private sector and electronic media. A fresh perspective on India’s political milieu, this volume will be of interest to scholars and researchers of sociology, modern Indian history, political science, economics and South Asia studies.

Author : Leela Fernandes
Publisher : U of Minnesota Press
Page : 340 pages
File Size : 18,50 MB
Release : 2006
Category : Business & Economics
ISBN :

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Today India's middle class numbers more than 250 million people and is growing rapidly. Public reports have focused mainly on the emerging group's consumer potential, while global views of India's new economy range from excitement about market prospects to anxieties over outsourcing of service sector jobs. Yet the consequences of India's economic liberalization and the expansion of the middle class have transformed Indian culture and politics. In India's New Middle Class, Leela Fernandes digs into the implications of this growth and uncovers--in the media, in electoral politics, and on the streets of urban neighborhoods--the complex politics of caste, religion, and gender that shape this rising population. Using rich ethnographic data, she reveals how the middle class represents the political construction of a social group and how it operates as a proponent of economic democratization. Delineating the tension between consumer culture and outsourcing, Fernandes also examines the roots of India's middle class and its employment patterns, including shifting skill sets and labor market restructuring. Through this close look at the country's recent history and reforms, Fernandes develops an original theoretical approach to the nature of politics and class formation in an era of globalization.In this sophisticated analysis of the dynamics of an economic and political group in the making, Fernandes moves beyond reductionist images of India's new middle class to bring to light the group's social complexity and profound influence on politics in India and beyond.Leela Fernandes is associate professor of political science at Rutgers University, New Brunswick.

Author : Lance Price
Publisher : Hodder & Stoughton
Page : 503 pages
File Size : 25,16 MB
Release : 2015-03-12
Category : Biography & Autobiography
ISBN : 1473610885

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How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.

Author : Anya Schiffrin
Publisher : Columbia University Press
Page : 209 pages
File Size : 44,65 MB
Release : 2021-06-22
Category : Social Science
ISBN : 0231548028

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Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Author : K.S. (Kapil Satish) Komireddi
Publisher : Hurst Publishers
Page : 310 pages
File Size : 46,86 MB
Release : 2024-03-28
Category : Political Science
ISBN : 1805261789

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After decades of imperfect secularism, presided over by an often corrupt Congress establishment, Nehru’s diverse republic has yielded to Hindu nationalism. India, the first major democracy to fall to demagogic populism in the twenty-first century, is racing to a point of no return. Since 2014, the ruling BJP has unleashed forces that are irreversibly transforming the country. Indian democracy, honed over decades, is now the chief enabler of Hindu extremism. Bigotry has been ennobled as a healthy form of self-assertion. Anti Muslim vitriol has deluged the mainstream. Religious minorities live in terror of a vengeful majority. Congress now mimics Modi; other parties pray for a miracle. In this highly acclaimed critique of post-Independence India from Nehru to Narendra Modi, revised and expanded with a new chapter, K.S. Komireddi charts the dismaying course of the world’s largest democracy. He argues that the missteps of the nation’s founders, the mistakes of Nehru, the betrayals of his daughter and her sons, the anti-democratic fetish for technocracy carried to extremes by Manmohan Singh—all of them prepared the way for Modi’s march to absolute power. If secularists fail to wrest the republic from Hindu supremacists, Komireddi argues, India may go the way of Yugoslavia and collapse under the burden of sinister ethno-religious nationalism. A gripping short history of modern India, Malevolent Republic is also a passionate plea for India’s reclamation.

Author : Christophe Jaffrelot
Publisher : Princeton University Press
Page : 656 pages
File Size : 20,55 MB
Release : 2023-04-11
Category : History
ISBN : 0691247900

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A riveting account of how a popularly elected leader has steered the world's largest democracy toward authoritarianism and intolerance Over the past two decades, thanks to Narendra Modi, Hindu nationalism has been coupled with a form of national-populism that has ensured its success at the polls, first in Gujarat and then in India at large. Modi managed to seduce a substantial number of citizens by promising them development and polarizing the electorate along ethno-religious lines. Both facets of this national-populism found expression in a highly personalized political style as Modi related directly to the voters through all kinds of channels of communication in order to saturate the public space. Drawing on original interviews conducted across India, Christophe Jaffrelot shows how Modi's government has moved India toward a new form of democracy, an ethnic democracy that equates the majoritarian community with the nation and relegates Muslims and Christians to second-class citizens who are harassed by vigilante groups. He discusses how the promotion of Hindu nationalism has resulted in attacks against secularists, intellectuals, universities, and NGOs. Jaffrelot explains how the political system of India has acquired authoritarian features for other reasons, too. Eager to govern not only in New Delhi, but also in the states, the government has centralized power at the expense of federalism and undermined institutions that were part of the checks and balances, including India's Supreme Court. Modi's India is a sobering account of how a once-vibrant democracy can go wrong when a government backed by popular consent suppresses dissent while growing increasingly intolerant of ethnic and religious minorities.

Author : Lara Descartes
Publisher :
Page : 0 pages
File Size : 42,49 MB
Release : 2009
Category : Dexter (Mich.)
ISBN : 9780415993098

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This book engagingly presents firsthand, ethnographic research from a study that examined, in the context of actual work/family choices, how middle class American parents received, processed, and sometimes resisted media messages about work and family.

Author : Baru Sanjaya
Publisher : Viking
Page : 264 pages
File Size : 15,49 MB
Release : 2021-08-15
Category : Literary Criticism
ISBN : 9780670092444

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India's Power Elite is a study of the nature of power and elitism in postcolonial India. Its point of departure is the political transition under way in twenty-first-century India, with the marginalization of the Congress Party and the staging of a cultural revolution symbolized by the rise of Hindu majoritarianism. Baru deconstructs the morphology of the Indian power elite-comprising remnants of a feudal gentry, kulaks, a metropolitan business class, the civil services and a cultural elite of opinion-makers. He also examines the role of caste, class and culture in the emergence of a 'New India'. Aimed at the socially engaged reader, this book will interest both students as well as those who wield power.