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Author : Raymond W. Preiss
Publisher : Psychology Press
Page : 538 pages
File Size : 38,79 MB
Release : 2007
Category : Mass media
ISBN : 080584998X
Publisher description
Author : Glenn Grayson Sparks
Publisher :
Page : 250 pages
File Size : 38,85 MB
Release : 2006
Category : Mass media
ISBN : 9780534274948
Author : Jennings Bryant
Publisher : Routledge
Page : 645 pages
File Size : 10,51 MB
Release : 2002-02
Category : Language Arts & Disciplines
ISBN : 1135647380
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Author : W. James Potter
Publisher : SAGE
Page : 401 pages
File Size : 21,5 MB
Release : 2012-01-03
Category : Language Arts & Disciplines
ISBN : 1412964695
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Author : Elizabeth M. Perse
Publisher : Routledge
Page : 341 pages
File Size : 44,88 MB
Release : 2016-08-05
Category : History
ISBN : 1136992367
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Author : Karl Erik Rosengren
Publisher : Routledge
Page : 324 pages
File Size : 46,80 MB
Release : 2005-09-27
Category : Social Science
ISBN : 1134874545
Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children's, adolescents' and families' use of the media - its character, causes and consequences. Topics explored include media and social mobility; family commumication, and consumer lifestyles. Confronting the two traditions of lifestyle research and effects research, Media Effects and Beyond offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as media policy for decision makers.
Author : Robin L. Nabi
Publisher : SAGE
Page : 657 pages
File Size : 12,35 MB
Release : 2009-09-11
Category : Language Arts & Disciplines
ISBN : 1412959969
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author : Jennings Bryant
Publisher : Routledge
Page : 657 pages
File Size : 18,14 MB
Release : 2009-01-13
Category : Language Arts & Disciplines
ISBN : 1135591105
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Author : Barrie Gunter
Publisher : SAGE
Page : 328 pages
File Size : 29,44 MB
Release : 2000-02-11
Category : Language Arts & Disciplines
ISBN : 9780761956594
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author : Glenn Grayson Sparks
Publisher : Cengage Learning
Page : 280 pages
File Size : 20,72 MB
Release : 2006
Category : Business & Economics
ISBN :
Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.