[PDF] Media Competition And Coexistence eBook

Author : John W. Dimmick
Publisher : Routledge
Page : 158 pages
File Size : 42,43 MB
Release : 2002-12-18
Category : Language Arts & Disciplines
ISBN : 1135650322

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This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

Author : John W. Dimmick
Publisher : Routledge
Page : 169 pages
File Size : 46,78 MB
Release : 2002-12-18
Category : Language Arts & Disciplines
ISBN : 1135650314

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This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

Author : Benjamin M. Compaine
Publisher : Routledge
Page : 629 pages
File Size : 49,90 MB
Release : 2000-07-13
Category : Business & Economics
ISBN : 1135679231

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This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.

Author : Ulrich Sommer
Publisher : Springer Science & Business Media
Page : 232 pages
File Size : 24,99 MB
Release : 2012-12-06
Category : Science
ISBN : 3642561667

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The question "Why are there so many species?" has puzzled ecologist for a long time. Initially, an academic question, it has gained practical interest by the recent awareness of global biodiversity loss. Species diversity in local ecosystems has always been discussed in relation to the problem of competi tive exclusion and the apparent contradiction between the competitive exclu sion principle and the overwhelming richness of species found in nature. Competition as a mechanism structuring ecological communities has never been uncontroversial. Not only its importance but even its existence have been debated. On the one extreme, some ecologists have taken competi tion for granted and have used it as an explanation by default if the distribu tion of a species was more restricted than could be explained by physiology and dispersal history. For decades, competition has been a core mechanism behind popular concepts like ecological niche, succession, limiting similarity, and character displacement, among others. For some, competition has almost become synonymous with the Darwinian "struggle for existence", although simple plausibility should tell us that organisms have to struggle against much more than competitors, e.g. predators, parasites, pathogens, and envi ronmental harshness.

Author : Mark Deuze
Publisher : SAGE
Page : 321 pages
File Size : 48,73 MB
Release : 2011
Category : Business & Economics
ISBN : 1412971241

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A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

Author : William F. Eadie
Publisher : SAGE
Page : 993 pages
File Size : 28,77 MB
Release : 2009-05-15
Category : Business & Economics
ISBN : 1412950309

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Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.

Author : Peter Pringle
Publisher : Taylor & Francis
Page : 432 pages
File Size : 28,94 MB
Release : 2013-06-26
Category : Language Arts & Disciplines
ISBN : 1136028668

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Author : Alan B. Albarran
Publisher : Taylor & Francis
Page : 204 pages
File Size : 34,56 MB
Release : 2023-11-30
Category : Business & Economics
ISBN : 1000997782

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This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

Author : Alan Albarran
Publisher : Routledge
Page : 476 pages
File Size : 46,60 MB
Release : 2018-04-27
Category : Business & Economics
ISBN : 1351747533

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Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.