[PDF] Marketing Your Farm eBook

Author : Myrna Greenfield
Publisher : Savvy Press
Page : 305 pages
File Size : 25,40 MB
Release : 2022-11-03
Category : Business & Economics
ISBN : 1939113628

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A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.

Author : Jean-Martin Fortier
Publisher : New Society Publisher
Page : 243 pages
File Size : 33,1 MB
Release : 2014-03-01
Category : Technology & Engineering
ISBN : 1550925555

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Grow better not bigger with proven low-tech, human-scale, biointensive farming methods Making a living wage farming without big capital outlay or acreages may be closer than you think. Growing on just 1.5 acres, Jean-Martin and Maude-Helene feed more than 200 families through their thriving CSA and seasonal market stands. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process. The Market Gardener is a compendium of proven horticultural techniques and innovative growing methods. This complete guide is packed with practical information on: Setting-up a micro-farm by designing biologically intensive cropping systems, all with negligible capital outlay; Farming without a tractor and minimizing fossil fuel inputs through the use of the best hand tools, appropriate machinery and minimum tillage practices; Growing mixed vegetables systematically with attention to weed and pest management, crop yields, harvest periods and pricing approaches. Inspired by the French intensive tradition of maraichage and by iconic American vegetable grower Eliot Coleman, author and farmer Jean-Martin shows by example how to start a market garden and make it both very productive and profitable.

Author : Curtis Allen Stone
Publisher : New Society Publishers
Page : 306 pages
File Size : 38,43 MB
Release : 2015-12-14
Category : Gardening
ISBN : 1771421916

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There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement. The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include: Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces. Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.

Author : Sarah Beth Aubrey
Publisher : Storey Publishing, LLC
Page : 177 pages
File Size : 37,88 MB
Release : 2008-01-16
Category : Business & Economics
ISBN : 1603429190

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Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.

Author : Vance Corum
Publisher :
Page : 0 pages
File Size : 26,72 MB
Release : 2016-01-07
Category : Business & Economics
ISBN : 9780963281470

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Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.

Author : Julie Murphree
Publisher : Lulu.com
Page : 70 pages
File Size : 41,57 MB
Release : 2012-06-01
Category : Business & Economics
ISBN : 1105761711

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A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.

Author : Forrest Pritchard
Publisher : The Experiment
Page : 271 pages
File Size : 27,32 MB
Release : 2018-09-10
Category : Business & Economics
ISBN : 1615194894

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A totally modern, all-purpose handbook for today’s agricultural dreamers—covering the challenges and triumphs of launching any successful farm—from two leading lights in sustainable farming Do you dream of starting your own farm but wonder where to begin? Or do you already have a farm but wish to become more sustainable to compete in today's market? Start Your Farm, the first comprehensive business guide of its kind, covers these essential questions and more: Why be a farmer in the 21st century? Do you have what it takes? What does sustainable really mean, and how can a small (as little as one acre) to midsize farm survive alongside commodity-scale agriculture? How do you access education, land, and other needs with limited capital? How can you reap an actual profit, including a return on land investment? How do you build connections with employees, colleagues, and customers? At the end of the day, how do you measure success? (Hint: Cash your lifestyle paycheck.) More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it's well within reach—and there's no greater satisfaction under the sun!

Author : Ron Macher
Publisher : Storey Publishing, LLC
Page : 289 pages
File Size : 32,76 MB
Release : 2010-11-18
Category : Business & Economics
ISBN : 1603425357

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Turn your farm into a cash cow! Ron Macher offers a host of simple strategies for increasing your farm earnings, from purchasing durable equipment to growing economically viable crops. A seasoned expert in farm efficiency, Macher shows you how to locate a lucrative niche market for your products, optimize sales, and minimize costs. Whether you’re buying a new farm or jump-starting an old one, Macher’s savvy tips will help you turn your enterprise into a profitable business.