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Author : Jenny Burgess
Publisher :
Page : 12 pages
File Size : 42,85 MB
Release : 1986
Category : Tourism
ISBN : 9780477024334
Author : Erdener Kaynak
Publisher : Routledge
Page : 186 pages
File Size : 41,60 MB
Release : 2012-11-12
Category : Business & Economics
ISBN : 1136437592
Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
Author : Masaaki Kotabe
Publisher : SAGE
Page : 569 pages
File Size : 38,90 MB
Release : 2009-01-05
Category : Business & Economics
ISBN : 1446206734
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author : Erdener Kaynak
Publisher : Routledge
Page : 252 pages
File Size : 20,9 MB
Release : 2012-11-12
Category : Business & Economics
ISBN : 113658837X
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Author : Erich Batzer
Publisher : Routledge
Page : 268 pages
File Size : 44,79 MB
Release : 2019-03-22
Category : Political Science
ISBN : 0429714149
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Author : Hugh Clout
Publisher : Routledge
Page : 266 pages
File Size : 23,48 MB
Release : 2014-09-19
Category : Science
ISBN : 1317895401
Western Europe provides a balanced appraisal of common characteristics and shared problems of the eighteen states lying to the west of the former Iron Curtain.
Author : Zuohao Hu
Publisher : Routledge
Page : 217 pages
File Size : 40,76 MB
Release : 2016-08-05
Category : Business & Economics
ISBN : 1317205928
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Author : Peter R. Odell
Publisher : multi-science publishing
Page : 520 pages
File Size : 18,38 MB
Release : 2001
Category : Business & Economics
ISBN : 9780906522134
This first of two volumes of collected papers and essays charts the sequence of significant developments over the past 40 years of the most international of industries—that of gas and oil. Explained are the physical attributes of oil and gas resources, reserves, and supply in their economic and political settings, with an emphasis on the quantities. This book also explores the economic and political inputs to the global oil and gas industry’s organization and markets since the early 1960s and the consequences of a loss of control, not only for the industry itself, but also for the western world’s economy and its political stability.
Author : Gemma Loomes
Publisher : Routledge
Page : 273 pages
File Size : 46,67 MB
Release : 2013-06-17
Category : Political Science
ISBN : 1136593039
This book examines political party system change from a party-centric perspective and assesses how, and to what extent, established political parties in western Europe can maintain their dominant positions. Parties are increasingly competing in a changeable environment and this book assesses the ways in which political parties have tried to adapt to these changes, by undertaking a study of the strategies employed by established parties since 1950. It features analysis of seventeen western European countries, with eight case-studies explored in greater depth, including; France, Germany, Portugal, Greece, Denmark, Ireland, Switzerland and Luxembourg. The book assesses two groups of ‘strategies’: institutional strategies, by which parties aim for success through control of rules, regulations and laws; and strategies oriented towards the electorate, through which parties seek success by proving themselves responsive to voters. Offering a detailed empirical assessment of the frequency with which these strategies have been employed, this book assesses the impact on established political parties, and argues that parties can shape their own fate by strategic choices. Party Strategies in Western Europe will be of interest to students and scholars of European politics, Government and party politics.
Author : Kenneth Dyson
Publisher : Taylor & Francis
Page : 288 pages
File Size : 18,39 MB
Release : 2023-11-06
Category : Political Science
ISBN : 1003820506
First published in 1986, The Politics of the Communications Revolution in Western Europe deals with the political implications of the communications revolution, specifically with impacts on political debate and agenda, the policy process, the role of the state, and European integration. The communications revolution in Western Europe combined radical changes in the fields of computing, broadcasting and telecommunications, converging in the new media, and is intimately linked to the wider information technology revolution. The economic and social implications of the communications revolution are wide-ranging and include: the electronic office, tele-banking and tele-shopping, decentralisation of economic activities, major transformations in the labour markets, and the strategic role of the electronics industry. This book will be of interest to students of European studies, history and media studies.