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Author : Ben M. Enis
Publisher :
Page : 501 pages
File Size : 37,71 MB
Release : 1980
Category : Marketing
ISBN :
Author : Thomas E. Barry
Publisher :
Page : 273 pages
File Size : 43,13 MB
Release : 1986-01-01
Category : Marketing
ISBN : 9780030640643
Author : A. Parasuraman
Publisher : Addison Wesley Publishing Company
Page : 764 pages
File Size : 40,13 MB
Release : 1986-01-01
Category : Marketing research
ISBN : 9780201060522
Author : William G. Nickels
Publisher :
Page : 317 pages
File Size : 11,87 MB
Release : 1982
Category : Marketing
ISBN : 9780135581063
Author : Del I. Hawkins
Publisher :
Page : 525 pages
File Size : 25,95 MB
Release : 1998
Category : Consumer behavior
ISBN : 9780256262896
Author : Ronald D. Balsley
Publisher :
Page : 308 pages
File Size : 48,94 MB
Release : 1987
Category : Selling
ISBN : 9780030706295
Author : Robert W. Haas
Publisher :
Page : 329 pages
File Size : 47,72 MB
Release : 1989
Category : Industrial marketing
ISBN : 9780534917234
Author : Joel R. Evans
Publisher :
Page : 668 pages
File Size : 35,35 MB
Release : 1985
Category : Marketing
ISBN :
Author : Gary L. Lilien
Publisher : DecisionPro
Page : 545 pages
File Size : 32,21 MB
Release : 2004
Category : Business & Economics
ISBN : 1412022525
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Author : Gary L. Lilien
Publisher :
Page : 78 pages
File Size : 13,79 MB
Release : 2003
Category : Business & Economics
ISBN :
Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering—the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software. All of the software is independent of the cases presented and can be used separately on other case-problems or on real problems. Cases and software include Conglomerate's New PDA, featuring Needs-based Segmentation Using Cluster Analysis, ABB Electric Segmentation featuring Choice-based Segmentation Using Multinomial Logit Analysis, Product Planning Using the GE/McKinsey Approach at Addison Wesley Longman featuring Targeting/Business Prioritization Using GE/McKinsey Approach, Positioning the Infiniti featuring Product Positioning Using Perceptual Mapping, Syntex Laboratories A featuring Resource Allocation Using Response Models (ReAllocator), ADCAD Ad Copy Design Exercise featuring Advertising Copy Development Using an Expert System (ADCAD). For marketing strategy professionals.