Author : Michael Harker
Publisher :
Page : 93 pages
File Size : 33,47 MB
Release : 2009
Category :
ISBN :
[PDF] Marketing Intelligence Planning eBook
Marketing Intelligence Planning Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Intelligence Planning book. This book definitely worth reading, it is an incredibly well-written.
The Handbook of Market Intelligence
Author : Hans Hedin
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 33,96 MB
Release : 2014-06-30
Category : Business & Economics
ISBN : 1118923626
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Market Intelligence
Author : Per V. Jenster
Publisher : Copenhagen Business School Press DK
Page : 248 pages
File Size : 47,65 MB
Release : 2009
Category : Business & Economics
ISBN : 9788763002028
Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.
Marketing Intelligence & Planning
Author :
Publisher :
Page : 0 pages
File Size : 27,40 MB
Release : 1996
Category :
ISBN :
Marketing Planning for Services
Author : Adrian Payne
Publisher : Routledge
Page : 373 pages
File Size : 38,96 MB
Release : 2012-11-12
Category : Business & Economics
ISBN : 1136016015
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.
Marketing intelligence & planning
Author : Gordon R. Foxall
Publisher :
Page : pages
File Size : 48,5 MB
Release : 1983
Category :
ISBN :
Marketing Intelligence and Planning in Action
Author :
Publisher :
Page : 40 pages
File Size : 33,73 MB
Release : 1988
Category :
ISBN :
Marketing Intelligence & Planning
Author : Ross Brennan
Publisher :
Page : 136 pages
File Size : 33,20 MB
Release : 2010
Category : Marketing
ISBN : 9780857246578
Marketing Intelligence and Planning
Author :
Publisher :
Page : pages
File Size : 25,53 MB
Release : 1996
Category :
ISBN :
Marketing Intelligence & Planning
Author :
Publisher :
Page : 61 pages
File Size : 31,59 MB
Release : 2002
Category : Marketing
ISBN :