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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Responding to a plethora of media representing end times, this anthology of essays examines pop culture's fascination with end of the world or apocalyptic narratives. Essays discuss films and made-for-television movies - including Deep Impact, The Core, and The Day After Tomorrow - that feature primarily [hu]man-made catastrophes or natural catastrophes. These representations complement the large amount of mediated literature and films on religious perspectives of the apocalypse, the Left Behind series, and other films/books that deal with prophecy from the Book of Revelation in the Bible. This book will be useful in upper-level undergraduate/graduate courses addressing mass media, film and television studies, popular culture, rhetorical criticism, and special/advanced topics. In addition, the book will be of interest to scholars and students in disciplines including anthropology, history, psychology, sociology, and religious studies.
The modern world seems trapped between fantasies of infinite pleasure and the prospects of total global catastrophe. Global Media Apocalypse explores these contrary imaginings through an evolving cultural ecology of violence. Articulated through the global media, these apocalyptic fantasies express a profoundly human condition of crisis.
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
This GM's Campaign Guide & Bestiary contains essential tools for the game master, from reference tables to monsters. The game master's tools provide game mechanics quick reference, optional rules applications, and random generation of game elements such as weather, moon phase, and storm affects for adventures on paper or on the fly. The various NPC's, locations, and monsters are fully specked out in easy to read table format for instant game use. Many new possibilities for player characters, both species and vocation, are added and fully annotated in the bestiary section for easy use in character creation.
Apocalypse, Revisited: A Critical Study on End Times explores why and how Apocalypse has been revisited in myriad contexts from literature to history, religion to social life and media to popular culture.
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Part pop culture trope, part hypothetical cataclysm, the zombie apocalypse is rooted in modern literature, film and mythology. This collection of new essays considers the implications of this scientifically impossible (but perhaps imminent) event, examining real-world responses to pandemic contagion and civic chaos, as well as those from Hollywood and popular culture. The contributors discuss the zombie apocalypse as a metaphor for actual catastrophes and estimate the probabilities of human survival and behavior during an undead invasion.