[PDF] Market Profiles Eastern Europe eBook

Author : Erdener Kaynak
Publisher : Routledge
Page : 130 pages
File Size : 25,48 MB
Release : 2014-02-04
Category : Business & Economics
ISBN : 1317948866

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Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Author : Petr Chadraba
Publisher : Psychology Press
Page : 136 pages
File Size : 42,99 MB
Release : 1995
Category : Business & Economics
ISBN : 9781560247128

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The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.

Author : V H Kirpalani
Publisher : Routledge
Page : 246 pages
File Size : 18,54 MB
Release : 2012-12-06
Category : Business & Economics
ISBN : 1135696306

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Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

Author :
Publisher :
Page : 954 pages
File Size : 48,68 MB
Release : 1986
Category : Business
ISBN :

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Includes articles on international business opportunities.

Author : Alice Hoffenberg Amsden
Publisher : Harvard University Press
Page : 270 pages
File Size : 42,41 MB
Release : 1998
Category : Business & Economics
ISBN : 9780674549845

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Under free-market shock therapy, many economies of former socialist countries of Eastern Europe have declined. Why has there been so much stagnation, inflation, and de-industrialization, and what can be done to produce a turnaround? This book addresses these questions in revealing detail.