Market Opportunity Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Market Opportunity book. This book definitely worth reading, it is an incredibly well-written.
This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market
Inhaltsangabe:Zusammenfassung: Die vorliegende Arbeit wurde zum grössten Teil in den USA erstellt. Der Autor hatte über einen Studentenaustausch und ein Praktikum in Miami/USA einen Kontakt zu einem Start-Up-Unternehmen aufgebaut, mit dem zusammen er schliesslich seine Diplomarbeit erarbeitete. Unterstützt wurde er dabei massgeblich von Frau Prof. Dr. Nickerson von der Barry University in Miami, einer Partneruniversität der GSO FH Nürnberg, zu der intensivste Beziehungen bestehen. Das Ziel der Arbeit bestand darin, aufbauend auf das erfolgreiche Business Modell der Firma eAppeals LLC neue Geschäftsfelder in Europa zu identifizieren und zu bewerten. Dazu war es erforderlich, Erfolgsgrundlagen der Firma in den USA zu untersuchen, die Übertragbarkeit der spezifischen Lösungen auf anderen Anwendungen zu überprüfen und schliesslich neue Märkte zu finden und zu vergleichen. Der Verfasser benutzte zu letzterem eine spezifische Methode, nämlich die sog. „Strategische Portfolio Analyse“. Die Struktur der Arbeit ist sehr gut: nach Einführung gibt der Autor einen Überblick über relevante Literaturansätze zum Thema „Business Plan“ (Kap. 2). Anschliessend entwickelt er in Kap. 3 die zugrunde liegende Idee (Kap.3), beschreibt die Firma (Kap. 4) und entwirft dann die methodische Vorgehensweise (Kap. 5). Die Haupteile der Arbeit sind sodann die Marktanalyse bzw. die Suche nach neuen strategischen Geschäftsfeldern (Kap. 6) und schliesslich die Strategische Portfolio Methode (Kap. 7). Die Arbeit überzeugt insgesamt durch ihre kreative und auch gründliche Vorgehensweise. Der Verfasser hat sich insbesondere in den empirischen Teilen tief in die anspruchsvolle Materie hineingearbeitet. Juristische, technische und organisatorische Aspekte werden detailliert untersucht. Die Marktanalyse stützt sich auf eine sehr gute Datenbasis mit aktuellsten Zahlen. Besonders gelungen ist der Teil der Strategischen Portfolioanalyse, in dem der Autor auf ein 8-köpfiges Experten-Team zurückgreift. Diese Experten mit verschiedensten beruflichen Hintergründen bilden eine starke Kompetenz-Gruppe, die durchaus das Know-how und die Erfahrung hat, die gefundenen Märkte zu bewerten. Es ist zu hoffen, dass die gefundenen Ergebnisse zu einer Realisierung führen. Eine gute Grundlage für den Markteinstieg wurde jedenfalls mit dieser Diplomarbeit gelegt. Abstract: Establishing something new, working towards a vision and following a path of independence and uniqueness all describe the [...]
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
“Build it and they will come.” But what if they don’t? - - Find Your Market is a book that helps technology entrepreneurs and innovators find the right market for their innovations. It shows them exactly how to: 1. Evaluate if their product is aimed at the right market or customers; 2. Identify promising market opportunities derived from the unique strengths of their technology; 3. Lock in on their best market opportunity, confirm its potential, and mold the product positioning to get the growth engines going. Deciding which customers to target should never be an afterthought. Yet, 73% of startups get the wrong market first. You don’t need to get the market wrong, you don’t need to spin your wheels, and you don’t need to build a product hoping customers will come. Get on the right track with Find Your Market, a short, practical guide designed to help you find the best market for your innovation.
Author : Rob Adams Publisher : John Wiley and Sons Page : 60 pages File Size : 35,70 MB Release : 2010-03-09 Category : Business & Economics ISBN : 0470610581
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Everybody assumes that he or she is opportunity-conscious -- but is frequently only conscious of the need to be opportunity-conscious. For often what looks like an opportunity isn't one after all. Opportunities is a handbook which offers a total, systematic approach to opportunity-seeking at both corporate and executive levels. It is Edward de Bono's most significant contribution to business since he developed lateral thinking - and it should have just as much impact. Every organisation likes to think it is constantly on the lookout for new ideas and how to implement them. But is this really the case? Many enterprises look to R&D and New Business divisions to generate opportunities, but each only covers part of the field, leading to poor decision-making. With the help of this book, find a systematic approach to the opportunity search - both at the corporate and the individual level.
Master's Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: The goal of this Master’s thesis is to examine the relationship between managerial OR and business model innovations (BMIs) in established organizations. In order to meet the complexity of the topic, this thesis is focused on factors that hinder or help managers in recognizing business opportunities. Focusing on incumbent firms, this paper conducts further research to identify the main influencing factors, including challenges, vulnerabilities, and obstacles. The thesis is divided into six parts, starting with a brief description of the research topic, including the problem position and objective. Second, a literature review is conducted to summarize the state of research, including theoretical foundations. In today's scientific literature the two fields of research BMI & OR are by no means treated independently from each other. For the time being BMI and OR are considered independently of each other. It is then shown exactly how current literature treats managerial OR with respect to BMI. The results are then synthesized into a summary, highlighting what is known and not known. The areas of controversy in the literature are identified and questions are formulated that need further research. The third part of the thesis consists of expert interviews. Derived from the literature review, a guideline for interviews is developed to treat the research gaps in an appropriate way and to meet the complexity of the task setting. The explorative survey aims to identify the challenges and drivers of managerial OR in BMI and to identify approaches that have not yet been addressed in scientific literature to a significant extent. The core of the analysis is the splitting of the BM into the elements value proposition, value creation, and value capture. This ensures that all the facets of a company ́s BM are accurately addressed and form the basis for high-quality results. In order to cover a broad range, the paper does not focus on a certain industry. The interviews are conducted with an array of decision-makers in organizations that have attempted or are currently attempting to innovate their BM at the business unit level or the corporate level. [...]