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Market leadership in niche segments of the aviation industry. Customer integration and aircraft innovation by EMBRAER S.A.

Author : Philip Hofbauer
Publisher : GRIN Verlag
Page : 96 pages
File Size : 14,61 MB
Release : 2016-04-12
Category : Business & Economics
ISBN : 3668194041

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Bachelor Thesis from the year 2006 in the subject Business economics - Operations Research, grade: 1,3, University of Applied Sciences Fulda, language: English, abstract: The thesis will examine how Embraer has gained a leading position in its market segment by matching product innovations to the demands of its customers, and how this position is likely to be defended in a highly-sensitive, capital-intense, hightechnology industry. Furthermore, the thesis will explore how decisions are made regarding the fleet composition of Embraer’s main customers and how their needs are integrated into Embraer’s business operations. The successful concepts of Embraer are primarily based on product families that can be offered for different markets. Thus, Embraer’s development and business practices can be critically evaluated with regard to other emerging nations, such as India and China, that will enter this or similar markets soon. As Embraer has different strategic business units in both civilian and defense markets, this thesis will focus primarily on the company’s operations in the commercial aircraft market. The second chapter of the thesis gives a short overview of the history of the aviation industry and its current situation. Chapter three shows the reader a detailed picture of particular markets and sub-markets where Embraer has operations, the state of the company, its products, and its history. The fourth chapter analyzes the primary market for Embraer, the forces of competition that occur in that market as well as the relationship between Embraer and competing stakeholders. The fifth and final chapter will describe how cost and other considerations shape airline fleet decisions, and how Embraer responds to the expectations of its main customers.

Aviation Systems

Author : Andreas Wittmer
Publisher : Springer Science & Business Media
Page : 247 pages
File Size : 25,86 MB
Release : 2011-08-17
Category : Political Science
ISBN : 364220080X

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This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

The Global Commercial Aviation Industry

Author : Sören Eriksson
Publisher : Routledge
Page : 387 pages
File Size : 44,3 MB
Release : 2015-07-16
Category : Business & Economics
ISBN : 1317657071

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This book provides a state-of-the-art overview of the changes and development of the civil international aircraft/aviation industry. It offers a fully up-to-date account of the international developments and structure in the aircraft and aviation industries from a number of perspectives, which include economic, geographical, political and technological points of view. The aircraft industry is characterized by very complex, high technology products produced in relatively small quantities. The high-technology requirements necessitate a high level of R&D. In no other industry is it more of inter-dependence and cross-fertilisation of advanced technology. Consequently, most of the world’s large aircraft companies and technology leaders have been located in Europe and North America. During the last few decades many developing countries have tried to build up an internationally competitive aircraft industry. The authors study a number of important issues including the political economy of the aircraft industry, globalization in this industry, innovation, newly industrializing economies and the aircraft industry. This book also explores regional and large aircraft, transformation of the aviation industry in Central and Eastern Europe, including engines, airlines, airports and airline safety. It will be of great value to students and to researchers seeking information on the aircraft industry and its development in different regions.

Systems Approach to the Design of Commercial Aircraft

Author : Scott Jackson
Publisher : CRC Press
Page : 110 pages
File Size : 35,41 MB
Release : 2020-09-01
Category : Technology & Engineering
ISBN : 1000095991

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While aviation fatalities have thankfully fallen dramatically in recent years, the phenomena of complexity and cognitive bias have been shown to be factors in many accidents. An understanding of these phenomena promises to bring the fatality rate even lower, and a deeper understanding of commercial aircraft in the context of systems engineering will contribute to that trend. Systems Approach to the Design of Commercial Aircraft describes commercial aircraft from an advanced systems point of view, addressing complexity, cybersecurity, and systems architecting. In addition, it provides an explanation of systems engineering, describes how systems engineering forms a framework for commercial aircraft, covers how systems engineering and systems architecting relate to commercial aircraft, addresses complexity, and shows how humans fit into systems engineering and the importance for commercial aircraft. It goes onto present how cybersecurity plays an important role in the mix and how human interface fits in. The readership includes designers of aircraft, manufacturers, researchers, systems engineers, and students. Scott Jackson is a fellow of the International Council on Systems Engineering (INCOSE) and the author of Systems Engineering for Commercial Aircraft (1997 and 2015) in English and Chinese. Ricardo Moraes dos Santos is a senior systems engineer at EMBRAER S/A and an INCOSE Brazil chapter director. He works with Architecting process (Corporate) and is head of Cybersecurity and Safety (STPA Applications) at EMBRAER S/A.

New Contenders in the Large Commercial Aircraft Manufacturing Industry

Author : Laurent Rouaud
Publisher :
Page : 0 pages
File Size : 21,36 MB
Release : 2017
Category :
ISBN :

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La page d'accueil porte : "The incumbent firms in the large commercial aircraft industry (LCA) oligopoly are faced with many short to medium term challenges that will shape their future competitiveness. The financial crisis has accelerated the market dynamics that are driving these challenges. Among them, the sustainable growth of air travel, the increasing costs of new programs and the threat of the new contenders entering the LCA top the list. For all the players and potential players, innovation and internationalization of the supply chain are key determinants of their future competitiveness. The main objective of the thesis is to assess the capacity of emerging countries to turn into innovation powerhouses and become leaders in the large commercial aviation business. The research integrates the supply (technology, structure of the firm, internationalization, strategy, government policy) and the demand side (effect of the airlines market and business strategy on the LCA manufacturers's strategy). Most of the research in this field have concentrated on the supply side. The thesis focuses on understanding the reasons for the strategic importance of civil aviation in government policy, defining the key determinants of competitveness in the LCA industry, and analyzing the market entry of incumbent firms. More importantly, the research proposes a metric and a cluster analysis to determine whether or not China has the ability to be innovative and to become a leader in the commercial aircraft business."

Transfer of Technology for Successful Integration Into the Global Economy

Author : United Nations
Publisher : New York and Geneva : United Nations
Page : 230 pages
File Size : 24,99 MB
Release : 2003
Category : Business & Economics
ISBN : 9789211126037

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This publication contains three case studies which seek to disseminate information on best practices for promoting transfer of technology in developing countries, in order to help establish new industries which can successfully compete in the global economy. These studies were carried out under the UNCTAD/UNDP Programme on Globalization, Liberalization and Sustainable Human Development, and deal with aircraft manufacturing in Brazil, the pharmaceuticals sector in India and the automobile industry in South Africa.

Value-driven Methods for Product-service Systems Design with Focus on the Aviation Industry

Author : Cassio Dias Goncalves
Publisher :
Page : pages
File Size : 18,79 MB
Release : 2018
Category :
ISBN :

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"Changing market requirements and increased competition have been driving the economy to shift from production of material goods to integrated product and service offerings, aiming at increased customer value by delivering function availability instead of just the physical product. This trend has led to what is known in the literature as Product-Service Systems(PSSs), and has generated significant research since the turn of the century, aiming at developing design methods and innovative business models that create integrated manufacturers and service providers. Even though one of the first PSSs examples stems from the aviation industry, the focus of this thesis, our literature review indicated that there is a lack of proper structured service design methods for integrated value assessment encompassing all key stakeholders. As a result, service models are not as effective due to uninformed decision making typically based solely on general market trends. Motivated by this challenge, the first contribution of this thesis is a quantitative approach that integrates tactical and operational activities to support the decision-making process during the design and development of aviation PSSs. A combination of Quality Function Deployment and Design-to-Cost techniques is proposed to aid design engineers in determining the relations among value to customer, functional requirements, and design variables and cost. The objective is to identify PSS design alternatives that deliver value to customer while respecting cost targets. An aviation software case study is conducted to demonstrate the proposed approach. The second contribution of this thesis is a quantitative method to support design of more collaborative and sustainable PSS business models between airframe Original Equipment Manufacturers (OEMs) and independent aviation Maintenance, Repair, and Overhaul (MRO) enterprises, in order to deliver higher value-added to operators. A mathematical model has been developed to map the main business interactions between OEMs and MROs, establishing the relation between the amount of operational resources invested in the PSS by each stakeholder and the final value delivered to aircraft operators. The typical business relationships have been mapped from a real independent MRO in South America and its stakeholders. Real data have been used in multiple scenarios to demonstrate the effectiveness of the model in assessing the collaboration level of each stakeholder while measuring their financial return as well as the value generated to the aircraft operators." --

Airline Operations and Management

Author : Gerald N. Cook
Publisher : Taylor & Francis
Page : 413 pages
File Size : 25,50 MB
Release : 2023-05-04
Category : Transportation
ISBN : 1000869997

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Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.