[PDF] Managing Marketing And Maintaining Maritime And Coastal Tourism eBook

Author : Morais de Brito, Mónica
Publisher : IGI Global
Page : 325 pages
File Size : 32,27 MB
Release : 2019-11-29
Category : Business & Economics
ISBN : 1799815242

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The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Author :
Publisher :
Page : pages
File Size : 37,77 MB
Release : 2020
Category :
ISBN : 9781799815990

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The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Author : Routledge
Publisher :
Page : 0 pages
File Size : 41,18 MB
Release : 2014-12-30
Category :
ISBN : 9780415572767

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This book brings together literature on Coastal and Marine Tourism to provide a comprehensive introduction to the development, impacts and management of Tourism in these coastal regions to offer insight into what makes this distinct from other forms tourism. The book achieves this by reviewing the history and motivation for coastal and marine tourist visits. It then reviews tourist activity, its organization and interaction with three main types of place: shorelines, urban resorts, and the ocean. In order to supply tourists’ needs, resources and businesses in these settings are then discussed and analyzed, within both an economic and geographical context. The focus of discussion then moves to examining the impacts of coastal and marine tourism on environments and local people, as well as future sustainable development. The book takes a multidisciplinary approach and offers original models for consideration and debate. It looks at coastal tourism globally, drawing out both underlying themes and cultural differences that impact upon coastal and marine tourism in different parts of the world. Well chosen international case studies with reflective questions at the end are integrated throughout to provide readers with valuable insight into the practicalities of developing and managing these destinations. To encourage reflection on main themes address and critical thinking, discussion questions and links to further reading are included in each chapter. This introduction to Coastal Tourism is essential reading for students studying on Tourism as well as Coastal Management programmes.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2224 pages
File Size : 41,62 MB
Release : 2021-12-30
Category : Business & Economics
ISBN : 1668438747

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Human resource departments have been a crucial part of business practices for decades and particularly in modern times as professionals deal with multigenerational workers, diversity initiatives, and global health and economic crises. There is a necessity for human resource departments to change as well to adapt to new societal perspectives, technology, and business practices. It is important for human resource managers to keep up to date with all emerging human resource practices in order to support successful and productive organizations. The Research Anthology on Human Resource Practices for the Modern Workforce presents a dynamic and diverse collection of global practices for human resource departments. This anthology discusses the emerging practices as well as modern technologies and initiatives that affect the way human resources must be conducted. Covering topics such as machine learning, organizational culture, and social entrepreneurship, this book is an excellent resource for human resource employees, managers, CEOs, employees, business students and professors, researchers, and academicians.

Author : Clara Sarmento
Publisher : Cambridge Scholars Publishing
Page : 240 pages
File Size : 45,78 MB
Release : 2022-01-10
Category : Business & Economics
ISBN : 1527579263

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This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultural tourism, and responsible business practices. It considers how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. The book also contextualizes western and non-western theories, paradigms, and practices, in order to sustain independent, ecological, and critical methodologies for intercultural business. By articulating principles, theories, structures, performances, and aesthetics across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of legitimation.

Author : Federico Niccolini
Publisher : CABI
Page : 309 pages
File Size : 19,64 MB
Release : 2024-04-18
Category : Business & Economics
ISBN : 1800621396

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All around the world, as growing numbers of tourists and recreational visitors flock to protected and other natural areas stimulated by a renewed search for physical, mental, and even spiritual health and wellbeing, different practices and behaviours emerge. This book brings together experiences and perspectives from many countries around the world. On the demand side, the experiences are united by the desire of tourists to find a real and regenerating connection in nature. On the supply side, designing and managing tourist systems that preserve natural capital in good condition requires great professionalism to dynamically maintain a fragile and delicate balance between tourists, local communities, and nature. By understanding the attitudes and emerging norms of behaviour within the context of nature-based tourism, we can begin to sketch a roadmap to enable more holistic, enjoyable, healthy and responsible visitor experiences; facilitate ecosystem conservation; contribute to the mental and physical wellbeing of tourists and outdoor recreationists; and build sustainable economies and resilient destinations and livelihoods. This book is of great relevance for academic researchers, advanced tourism and conservation students, and practitioners working in nature-based tourism and conservation, especially those with a focus on natural destinations, as well as those interested in consumer behaviour, business and management, recreation, and sustainable tourism development.

Author : Campos, Ana Cláudia
Publisher : IGI Global
Page : 336 pages
File Size : 34,48 MB
Release : 2022-05-27
Category : Business & Economics
ISBN : 1668434385

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Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Author : Nistoreanu, Puiu
Publisher : IGI Global
Page : 338 pages
File Size : 20,93 MB
Release : 2019-12-13
Category : Business & Economics
ISBN : 1799814254

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Within the past decade, there has been a re-emergence of tourism in Europe, especially in the central and eastern regions. With socialism becoming a distant memory, these former communist countries are now attractive destinations for travel. Research on this current phenomenon is essential, as professionals and scientists must stay informed on the modern development of this global region. New Trends and Opportunities for Central and Eastern European Tourism provides emerging research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. Featuring coverage on a broad range of topics such as monument protection, economic features, and socialist architecture, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel management, economic analysts, government officials, policymakers, tourism journalists, tourism practitioners, researchers, and professors seeking current research on the development of travel in Eastern and Central Europe.

Author : Lluís Prats
Publisher : Palibrio
Page : 326 pages
File Size : 25,71 MB
Release : 2011-07-21
Category : Travel
ISBN : 1463305508

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Phd in Economics at the University of Toulouse I, France, and PhD in Business management at the University Jaume I of Castelló de la Plana, Spain. He likes to name himself as touristologist. He is an assistant professor at the Faculty of Tourism of the University of Girona and settled in Business Organization Management and Product Design Department. He is the co-director of Organisational Networks, Innovation and Tourism (ONIT) research group, deputy vice-rector for International Policy at the University of Girona, Executive Board member of the PRIME network of Universities, and member of the Tourism Research Institute INSETUR. He published several books and papers in prestigious tourism journals, and prestigious academic editorial brands having as main research topic Tourism Destination Management. This broad topic helped mainly to work under tourism innovation management, product development, and territorial management, among others. He manages and participates actively in national and international research projects under the same topics, and consequently generated the interest of other universities to have him teaching or doing research with. For instance he did long research periods abroad in Denmark, Netherlands, and UK, and teaching periods in Belgium, Austria, Estonia, Italy, and France, among others.