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Author : Jason Chambers
Publisher :
Page : 329 pages
File Size : 24,41 MB
Release : 2011
Category : Business & Economics
ISBN : 9781283897938
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. "Madison Avenue and the Color Line" breaks new ground by examining the history of black advertising agency employees and agency owners.
Author : Jason Chambers
Publisher : University of Pennsylvania Press
Page : 330 pages
File Size : 31,31 MB
Release : 2011-08-24
Category : History
ISBN : 0812203852
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Author : Jason Chambers
Publisher : University of Pennsylvania Press
Page : 332 pages
File Size : 46,40 MB
Release : 2009-05-22
Category : Business & Economics
ISBN : 9780812220605
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Author : Gregory Howard Williams
Publisher : Penguin
Page : 314 pages
File Size : 25,16 MB
Release : 1996-02-01
Category : Social Science
ISBN : 1440673330
“Heartbreaking and uplifting… a searing book about race and prejudice in America… brims with insights that only someone who has lived on both sides of the racial divide could gain.”—Cleveland Plain Dealer “A triumph of storytelling as well as a triumph of spirit.”—Alex Kotlowitz, award-winning author of There Are No Children Here As a child in 1950s segregated Virginia, Gregory Howard Williams grew up believing he was white. But when the family business failed and his parents’ marriage fell apart, Williams discovered that his dark-skinned father, who had been passing as Italian-American, was half black. The family split up, and Greg, his younger brother, and their father moved to Muncie, Indiana, where the young boys learned the truth about their heritage. Overnight, Greg Williams became black. In this extraordinary and powerful memoir, Williams recounts his remarkable journey along the color line and illuminates the contrasts between the black and white worlds: one of privilege, opportunity and comfort, the other of deprivation, repression, and struggle. He tells of the hostility and prejudice he encountered all too often, from both blacks and whites, and the surprising moments of encouragement and acceptance he found from each. Life on the Color Line is a uniquely important book. It is a wonderfully inspiring testament of purpose, perseverance, and human triumph. Winner of the Los Angeles Times Book Prize
Author : Kenneth Roman
Publisher : St. Martin's Press
Page : 300 pages
File Size : 21,58 MB
Release : 2010-06-08
Category : Business & Economics
ISBN : 0230618340
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author :
Publisher :
Page : 345 pages
File Size : 26,61 MB
Release : 1961
Category :
ISBN :
Author : J. Courtney Sullivan
Publisher : Vintage
Page : 401 pages
File Size : 18,91 MB
Release : 2013-06-11
Category : Fiction
ISBN : 0307958728
A People Magazine Top 10 Best Books of the Year • The New York Times best-selling author of Maine returns with an exhilarating novel about Frances Gerety, the real pioneering ad woman who coined the famous slogan “A Diamond is Forever,” and four unique marriages that will test how true—or not—those words might be. "Sullivan is a born storyteller. Like its mineral muse, Engagements shines."—Entertainment Weekly Evelyn has been married to her husband for forty years, but their son’s messy divorce has put them at rare odds; James, a beleaguered paramedic, has spent most of his marriage haunted by his wife’s family’s expectations; Delphine has thrown caution to the wind and left a peaceful French life for an exciting but rocky romance in America; and Kate, partnered with Dan for a decade, has seen every kind of wedding and has vowed never, ever, to have one of her own. As the stories connect to each other and to Frances’s legacy in surprising ways, The Engagements explores the complicated ins and outs of relationships, then, now, and forever.
Author : Guillaume D. Johnson
Publisher : Springer
Page : 283 pages
File Size : 50,26 MB
Release : 2019-03-26
Category : Business & Economics
ISBN : 3030117111
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Author : Alfred A Knopf Publishing
Publisher : Knopf
Page : 466 pages
File Size : 28,33 MB
Release : 1993
Category : Travel
ISBN :
"Stunning, fresh, and very visual." -- "Bride's Magazine From the stately charm of "palazzos standing guard on the Grand Canale to intimate details of private homes lining the twisting sidewalks and waterways, Venice is a dream of timeless beauty. From its hand-blown beads and Puccini-singing gondoliers to the wild beat and dazzling costumes of Carnival, discover Venice, happily married to traditions that have put painters, travelers and poets under its spell for centuries. Find the Venice everyone dreams of, but few actually witness. Enjoy the city's fabulous architectural wonders -- ranging in age from 100 to 1,000 years old -- that are by turns intimate and majestic, and explore the twelve neigborhoods from central San Marco to the less-visited but charming Santa Croce. Learn not only where to hire a gondola and how much to pay, but also how these magical boats are built and navigated. Take a guided tour of the Accademia, with its grand collection of Titians, and find the small craft shops where the glass Venice is famous for is blown. Find the best beach on the Lido, choose a "pensione that is just right, and sample "fegato alla veneziana at a neighborhood "trattoria.
Author : Daniel R. Day
Publisher : Random House Trade Paperbacks
Page : 322 pages
File Size : 11,61 MB
Release : 2020-07-07
Category : Biography & Autobiography
ISBN : 0525510532
NEW YORK TIMES BESTSELLER • “Dapper Dan is a legend, an icon, a beacon of inspiration to many in the Black community. His story isn’t just about fashion. It’s about tenacity, curiosity, artistry, hustle, love, and a singular determination to live our dreams out loud.”—Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time NAMED ONE OF THE BEST BOOKS OF THE YEAR BY VANITY FAIR • DAPPER DAN NAMED ONE OF TIME’S 100 MOST INFLUENTIAL PEOPLE IN THE WORLD With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time. Decade after decade, Dapper Dan discovered creative ways to flourish in a country designed to privilege certain Americans over others. He witnessed, profited from, and despised the rise of two drug epidemics. He invented stunningly bold credit card frauds that took him around the world. He paid neighborhood kids to jog with him in an effort to keep them out of the drug game. And when he turned his attention to fashion, he did so with the energy and curiosity with which he approaches all things: learning how to treat fur himself when no one would sell finished fur coats to a Black man; finding the best dressed hustler in the neighborhood and converting him into a customer; staying open twenty-four hours a day for nine years straight to meet demand; and, finally, emerging as a world-famous designer whose looks went on to define an era, dressing cultural icons including Eric B. and Rakim, Salt-N-Pepa, Big Daddy Kane, Mike Tyson, Alpo Martinez, LL Cool J, Jam Master Jay, Diddy, Naomi Campbell, and Jay-Z. By turns playful, poignant, thrilling, and inspiring, Dapper Dan: Made in Harlem is a high-stakes coming-of-age story spanning more than seventy years and set against the backdrop of an America where, as in the life of its narrator, the only constant is change. Praise for Dapper Dan: Made in Harlem “Dapper Dan is a true one of a kind, self-made, self-liberated, and the sharpest man you will ever see. He is couture himself.”—Marcus Samuelsson, New York Times bestselling author of Yes, Chef “What James Baldwin is to American literature, Dapper Dan is to American fashion. He is the ultimate success saga, an iconic fashion hero to multiple generations, fusing street with high sartorial elegance. He is pure American style.”—André Leon Talley, Vogue contributing editor and author