[PDF] Macmillan Dictionary Of Marketing Advertising eBook

Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 40,16 MB
Release : 2004
Category : Business & Economics
ISBN : 9780761927716

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Author : Michael J. Baker
Publisher : New York : Nichols Publishing Company
Page : 234 pages
File Size : 11,56 MB
Release : 1984
Category : Business & Economics
ISBN :

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Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Charles Doyle
Publisher : Oxford University Press
Page : 464 pages
File Size : 49,16 MB
Release : 2016-04-28
Category : Reference
ISBN : 0191059609

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Author : Jane Imber
Publisher : Barron's Educational Series, Incorporated
Page : 612 pages
File Size : 18,67 MB
Release : 2000-04
Category : Business & Economics
ISBN :

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More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".

Author : Michael Baker
Publisher : Macmillan Education AU
Page : 564 pages
File Size : 17,47 MB
Release : 1998
Category : Business & Economics
ISBN : 9780732952112

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"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.