Author : Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 160 pages
File Size : 12,68 MB
Release : 2013-03-14
Category : Social Science
ISBN : 1781902100
Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.