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Strategies and Structure of the Luxury Clothing and Accessories Sector

Author : Mirela Orlovic
Publisher : diplom.de
Page : 101 pages
File Size : 29,92 MB
Release : 2003-07-04
Category : Business & Economics
ISBN : 3832469672

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Inhaltsangabe:Introduction: The luxury goods industry is a fascinating field. As Jean-Louis Dumas-Hermès, chairman and CEO of Hermès, explains: Le luxe, c est créer un rêve qui perdure. In addition to the dream dimension that defies scientific analysis, the luxury goods companies have kept highly secretive. Alain D. Perrin, President and CEO at Cartier International, elucidates: One of our strengths is our ability to maintain a certain mystery about the economic entity which is the company. We bring magic and dreams to consumers who don t want to see their favourite brands discussed in the media, and lacking any sense of the romantic. Systematic research confines itself mainly to specialised marketing literature, especially that of French scholars. But recent developments have raised various questions and call for more systematic research in diverse fields. Over the past two decades, luxury companies in particular in the clothing sector have had to face an increasingly turbulent environment. On the supply side, French dominance especially in the haute couture sector has been challenged as competition has increased mainly from Italian and American fashion houses. Furthermore, the traditionally fragmented luxury industry has become more concentrated, a visible sign for the consolidation was the merger of Louis Vuitton and Moët Hennessy in 1987. Finally, as a result of diversification strategies, most fashion houses have extended to more accessible luxury products and as a result, realize now a substantial part of sales in both, clothing and accessories. But also the demand side has been substantially changing. In 1899, the American economist Thorstein Veblen published the first proper study of consumerism, in which he identified and analysed the traditional luxury customer group which he called leisure class. It was not until the 1980s that the leisure class was joined by newly rich and occasional customers from the middle class. On the one hand, the luxury industry has expanded to more accessible products and to new geographical markets, and on the other hand, a growth in wealth of the Western industrialized nations has increased purchase of luxury goods. These mostly fundamental changes have challenged and will furthermore challenge the fashion houses and the ability to establish a competitive advantage. The objective of this thesis is gaining a thorough understanding of the luxury clothing and accessories sector, by elaborating on [...]

Global Luxury

Author : Pierre-Yves Donzé
Publisher : Springer
Page : 293 pages
File Size : 43,94 MB
Release : 2017-10-05
Category : Business & Economics
ISBN : 9811052360

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This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

The Business of Luxury

Author : Fabio Duma
Publisher : vdf Hochschulverlag AG
Page : 68 pages
File Size : 26,49 MB
Release : 2015-02-16
Category : Social Science
ISBN : 372813662X

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Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans with an eye for detail. One way or another, luxury is big business and an important economic factor all over the world, especially in Switzerland, a country with few natural resources to speak of but a wealth of knowledge when it comes to services (e.g. hotel management) and the manufacture of exclusive products such as watches, textiles, and of course chocolate – to name just a few. Indeed, a significant proportion of Swiss GDP comes from the production of luxury goods which are exported all over the world. In this publication we examine the phenomenon of luxury, ist roots, and ist economic impact both globally and in Switzerland. You will learn more about global luxury markets, well-known and niche market players, as well as major trends shaping the definition of luxury and the management and marketing of luxury brands in the future.

Critical Luxury Studies

Author : John Armitage
Publisher : Edinburgh University Press
Page : 243 pages
File Size : 44,83 MB
Release : 2016-04-18
Category : Art
ISBN : 1474402623

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Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

New York New York

Author : Hilary Geary Ross
Publisher : powerHouse Books
Page : 321 pages
File Size : 18,39 MB
Release : 2011-11-29
Category : Photography
ISBN : 1576875881

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New York New York combines the talents of renowned photographer Harry Benson with text by society columnist Hilary Geary Ross to create a stunning portrait of New York's best-known citizens. From captains of industry, politicians, movie stars, dancers, artists, and best-selling authors to celebrated athletes and society doyennes, New York New York captures the glamour of Manhattan from the early 60s to today in hundreds of black-and-white and color photographs. Subjects include Diane Sawyer, Halston, Truman Capote, Robert Redford, Neil Simon, Tom Wolfe, Norman Mailer, Spike Lee, Malcolm Forbes, Al Pacino, Lauren Hutton, Lena Horne, Andy Warhol, Yogi Bera, Jackie Kennedy, Gerard Butler, Cindy Lauper, Daryl Hannah, Mario Cuomo, Birdie Bell, Donald Trump, Brooke Astor, Yoko Ono, Woody Allen, and Michael Kors, among many, many others.

Spirit of Luxury and Design

Author : Jie Srun
Publisher : Oro Editions
Page : 220 pages
File Size : 23,1 MB
Release : 2021-10-11
Category : Fashion design
ISBN : 9781951541767

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The vast medium of jewelry and fashion artefact design continues to be a central pillar of fashion luxury goods industries and artistic practice, but there is a lack of discussions on the researches, value and roles of it. Design is an expression of values and attitudes, and a tangible form of guiding the thoughts and desires of individuals and members of society. In the contemporary society, when science, technology and craftsmanship reach a stage, whether products and services become luxurious or not, its quality, uniqueness, artistry and rarity are all achieved through design. This book represents the articles from 20 outstanding design researchers from 11 countries, including many works from international designers, who are engaging with and pushing the boundaries of the medium. It contributes to these international debates on contemporary fashion and jewelry design while providing an accessible overview and a concise reference book.

The Accessory Handbook

Author : Alison Freer
Publisher : Ten Speed Press
Page : 194 pages
File Size : 13,29 MB
Release : 2018-08-14
Category : Design
ISBN : 0399580816

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A practical and inspiring guide to how to style, wear, buy, and care for every kind of accessory, from the New York Times best-selling author of How to Get Dressed. Costume designer and writer Alison Freer is beloved for her sassy, rule-breaking fashion advice, which emphasizes that style should be fun, personal, and functional. Instead of prescribing what to wear or own, Freer empowers you to wear whatever you want—and shows how to pull it off—with humor and wit. In The Accessory Handbook, Freer breaks down every type of accessory—from hats and hosiery to jewelry, bags, and shoes—and explains how to best shop for, care for, and wear each with flair.

Luxury Accessories

Author : Donna Salyers
Publisher :
Page : 12 pages
File Size : 13,78 MB
Release : 1990
Category : Sewing
ISBN :

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Luxury the Chinese Way

Author : S. Rovai
Publisher : Springer
Page : 196 pages
File Size : 44,56 MB
Release : 2016-04-08
Category : Business & Economics
ISBN : 1137537752

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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.