[PDF] Los Cien Errores Del Crm Mitos Mentiras Y Verdades Del Marketing De Relaciones eBook

Author : Pedro Reinares
Publisher : ESIC Editorial
Page : 204 pages
File Size : 37,96 MB
Release : 2009-04-27
Category : Business & Economics
ISBN : 8473565908

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El punto de partida de esta obra es: “La aceptación de que nuestros mensajes y propuestas, aun concebidos y formulados de una forma precisa son susceptibles de despertar percepciones diversas y operar eventualmente en un sentido divergente, o aun contrario, al que se pretendía inducir”. Este libro aborda los principios fundamentales del marketing relacional con un planteamiento innovador: describir cómo las empresas fallan al establecer procesos de relación adecuados con sus clientes. La cotidianidad de los ejemplos, que despertará la complicidad del lector, apoya explícitamente las principales limitaciones de las empresas españolas al aplicar procesos de fidelización. Hasta ahora sus beneficios teóricos se presentaban como situaciones idílicas con un final feliz protagonizado por la empresa y sus consumidores. El objetivo es sintetizar de una forma sencilla, apoyado en situaciones cotidianas, al alcance de cualquier lector con inquietud hacia el área de marketing, los mitos, mentiras y verdades del marketing de relaciones. El valor añadido de Los 100 errores del CRM es buscar lecciones en los procesos fallidos, pues es más constructivo aprender de los errores (más habituales en una estrategia novedosa) por la inolvidable lección que supone enfrentar al lector con casos por desgracia tan comunes que difícilmente no se reconocerá en ellos. Pedro Reinares es licenciado en Publicidad Doctor en Ciencias Económicas y Master en Marketing Estratégico. Desde 1992 es profesor en distintas universidades españolas. Paralelamente, realiza proyectos de investigación, consultoría y formación in company en la empresa. Autor de varios libros, viaja a países de América Latina como consultor y ponente de organismos públicos. Índice: Prólogo.- Errores del 1 al 100.- Lecturas recomendadas.

Author : Pedro Reinares
Publisher : ESIC
Page : 264 pages
File Size : 37,28 MB
Release : 2018-01-19
Category : Business & Economics
ISBN : 8417129510

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Este libro aborda los principios fundamentales del marketing relacional con un planteamiento innovador: describir cómo las empresas fallan al establecer procesos de relación adecuados con sus clientes. El valor añadido de Los 100 errores del CRM es buscar lecciones en los procesos fallidos, pues es más constructivo aprender de los errores (más habituales en una estrategia novedosa) por la inolvidable lección que supone enfrentar

Author : Luis Matosas-López
Publisher : Emerald Group Publishing
Page : 252 pages
File Size : 34,28 MB
Release : 2024-03-14
Category : Business & Economics
ISBN : 1837536880

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Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

Author : Saura, Jose Ramon
Publisher : IGI Global
Page : 342 pages
File Size : 20,47 MB
Release : 2021-06-25
Category : Business & Economics
ISBN : 1799880052

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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Author : Aino Halinen
Publisher : Routledge
Page : 400 pages
File Size : 18,32 MB
Release : 2012-11-12
Category : Business & Economics
ISBN : 1134758138

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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Author : Dànielle Nicole DeVoss
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 45,38 MB
Release : 2015
Category : Copyright
ISBN : 9781433125614

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The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.

Author : N. Thumim
Publisher : Springer
Page : 261 pages
File Size : 16,7 MB
Release : 2012-07-17
Category : Social Science
ISBN : 1137265132

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Taking a close look at ordinary people 'telling their own story', Nancy Thumim explores self-representations in contemporary digital culture in settings as diverse as reality TV, online storytelling, and oral histories displayed in museums.

Author : William Weir
Publisher : Permuted Press+ORM
Page : 459 pages
File Size : 39,74 MB
Release : 2018-05-29
Category : History
ISBN : 1682617653

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An informative look at the military conflicts that most altered the course of history and civilization, from ancient times to the modern world. Rather than celebrating warfare, 50 Battles That Changed the World looks at the clashes the author believes have had the most profound impact on world history. Ranked in order of their relevance to the modern world, these struggles range from the ancient past to the present day and span the globe many times over. Some of the battles in this book are familiar to us all—Bunker Hill, which prevented the American Revolution from being stillborn, and Marathon, which kept the world’s first democracy alive. Others may be less familiar—the naval battle at Diu (on the Indian Coast), which led to the ascendancy of Western Civilization and the discovery of America, and Yarmuk, which made possible the spread of Islam from Morocco to the Philippines. With remarkable accounts of both famous and lesser-known clashes, 50 Battles That Changed the World provides impressive insight into the battles that shaped civilization as we know it.

Author : Mutsumi Yamamoto
Publisher : John Benjamins Publishing
Page : 299 pages
File Size : 26,43 MB
Release : 1999-01-01
Category : Language Arts & Disciplines
ISBN : 9027230498

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The concept of 'animacy' concerns the fundamental and cognitive question of the extent to which we recognize and express living things as saliently human-like or animal-like. In Animacy and Reference Mutsumi Yamamoto pursues two main objectives: First, to establish a conceptual framework of animacy, and secondly, to explain how the concept of animacy can be reflected in the use of referential expressions. Unlike previous studies on the subject focussing on grammatical manifestations, Animacy and Reference sheds light upon the conceptual properties of animacy itself and its reflection in referential processes. For the research of this study the author focussed on languages that show completely different tendencies. As a result, English and Japanese 'parallel corpora' are analysed yielding salient observations and opening intriguing discussions.

Author : Sullo. Bob
Publisher : ASCD
Page : 177 pages
File Size : 32,60 MB
Release : 2007
Category : Education
ISBN : 1416605533

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Written as a series of candid dialogues between the author and K-12 students, teachers, counselors, and administrators, Activating the Desire to Learn shows how to apply lessons from the research on motivation to classroom instruction.