[PDF] Localization Strategies For Global E Business eBook

Author : Nitish Singh
Publisher : Cambridge University Press
Page : 347 pages
File Size : 42,67 MB
Release : 2012
Category : Business & Economics
ISBN : 1107008891

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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

Author : Eleanor R. Pritchard
Publisher : CreateSpace
Page : 88 pages
File Size : 19,28 MB
Release : 2015-08-07
Category :
ISBN : 9781515381747

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Thought-provoking and accessible in approach, this updated and expanded second edition of the Localization Strategies for Global E-Business provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for advanced graduate-level students. We hope you find this book useful in shaping your future career. Feel free to send us your enquiries related to our publications to [email protected] Rise Press

Author : Fiona Fui-Hoon Nah
Publisher : Springer
Page : 796 pages
File Size : 34,8 MB
Release : 2015-07-20
Category : Computers
ISBN : 3319208950

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This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.

Author : Yogesh K. Dwivedi
Publisher : Springer
Page : 429 pages
File Size : 31,86 MB
Release : 2018-04-11
Category : Business & Economics
ISBN : 3319750135

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This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.

Author : Donald A. DePalma
Publisher :
Page : 268 pages
File Size : 24,26 MB
Release : 2004
Category : Electronic commerce
ISBN : 9780976516903

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Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations.

Author : Charles Wankel
Publisher : SAGE
Page : 1137 pages
File Size : 26,77 MB
Release : 2008
Category : Business & Economics
ISBN : 1412949726

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Ordered as part of a set on ID 7574134.

Author : Satish Nambisan
Publisher : MIT Press
Page : 262 pages
File Size : 30,12 MB
Release : 2022-02-15
Category : Business & Economics
ISBN : 0262046326

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How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.

Author : Anna N Schlegel
Publisher : FriesenPress
Page : 115 pages
File Size : 22,1 MB
Release : 2016-08-04
Category : Business & Economics
ISBN : 1460287061

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TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

Author : Ken Walsh
Publisher : DIANE Publishing
Page : 76 pages
File Size : 21,8 MB
Release : 2011-06
Category : Business & Economics
ISBN : 1437983847

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Selling globally from your e-commerce site is more complex than domestic sales, but there are huge rewards for opening your site to the 95 percent of the world's population that lives outside the U.S. This manual provides the info. you'll need to complete international sales and how to integrate that info. into your business operations from the very beginning of the sales-and-fulfillment process. The manual draws on the experiences of businesses that are now exporting throughout the world; it includes their stories as case studies to help you export successfully. Contents: Collecting Product Info.; Country of Origin; Export Controls; Ordering and Payment; Shipping and Returns; Ready to Sell. Illus. This is a print on demand report.

Author : Keiran J. Dunne
Publisher : John Benjamins Publishing
Page : 363 pages
File Size : 40,83 MB
Release : 2006-01-01
Category : Business & Economics
ISBN : 9027231893

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Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: • Return on investment and the localization business case • Localization cost drivers and cost-containment strategies • Localization quality and customer-focused quality management • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) • Using a meta-language to facilitate accurate translation of disembodied content • The case for managing source-language terminology • Terminology management in the localization process • Reconciling industry needs and academic objectives in localization education • Localization standards and the commoditization of linguistic information • The creation and application of language industry standards • Rethinking customer-focused localization through user-centered design • Moving from translation reuse to language reuse