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Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject. The first section of the book covers the early efforts of recording the local Santa Cruz area, before moving on to deal with Library 1.0. The next section looks at the present situation with Library 2.0 and its benefits. The book ends with a discussion of future directions and the implications of Library 3.0 and beyond. Illustrates the potential for new developments through practical experience Goes beyond digitization technology to include: integrating database management; using library professionals’ unique research skills; conferencing and publications; and rejuvenating Library 1.0 applications Demonstrates how to effectively present local information to the world
This unique text addresses the gap between journalism studies, which have tended to focus on national and international news, and the fact that most journalism is practised at the local level, where people live, work, play and feel most 'at home'. Providing a rich overview of the role and place of local media in society, Hess and Waller demonstrate that, in this changing digital era, the local journalist must not only specialize in niche 'place-based' news, but also have a clear understanding of how their locality and its people 'fit' in the context of a globalized world. Equipping readers with a nuanced and well-rounded understanding of the field today, this is an essential resource for students of journalism, media and communication studies, as well as for practising and aspiring journalists.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organization science discipline and much more. This collection of perspectives on developmental practice is useful for industrial practitioners as well as researchers and scholars.
Security measures can be used by management, IT staff, and users in participatory/collaborative service provision within the public sector. Security Risks in Social Media Technologies explores this use. Topics are targeted, and issues raised and lessons learnt are analyzed. The book helps the reader understand the risks posed by relevant Web 2.0 applications and gives clear guidance on how to mitigate those risks. The body of the book is concerned with social media, the dominant Web 2.0 technology associated with security in the public sector, and is structured into eight chapters. The first chapter introduces the background for the work; the second covers uses of social media; the third covers relevant security threats; the fourth chapter concerns the security controls applied to the participation-collaboration pattern; the fifth chapter then considers acceptable use practices; the sixth chapter covers participation-collaboration in the context of schools; the seventh chapter shows an alternative way of classifying controls to that given in the fourth chapter; and the final chapter offers a conclusion. Focuses on the security issues of social media, specifically in the public sector Written by a leading researcher and practitioner Shows best practices for mitigating risk in the use of social media
The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across various social strata, highlighting and reinforcing inequality, and leading to profound organizational shifts. In this book, organizational communication scholars grapple with the implications of the pandemic for work and organizations, examining the immediate impact on their personal lives in an ethnographic narrative, but also theorising what the long term implications of COVID-19 will be. The book also explores the devastating impact of the virus on healthcare workers, on BIPOC entrepreneurs, and on people in developing economies. A timely, innovative work, this book will appeal to academics studying organizational communication, organizational responses to crisis, ethnographies, and alternative research methods.
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
This interdisciplinary collection of essays explores the impact of media, emerging technologies, and education on the resilience of the so-called post-truth society.